Executive - Trade Marketing

Hindustan Coca Cola Beverages (HCCB); Warangal; On-site; INR 350,000 - 520,000; Full time

Job summary

Hindustan Coca Cola Beverages (HCCB) in Warangal seeks an Executive Channel (Trade Marketing) to drive channel activities and vendor management across E&D, Grocery, and Convenience channels. The role focuses on executing local initiatives, activation standards, and portfolio management with depots and distributors in the Warangal area.

The position requires 2–4 years of experience in channel marketing or trade sales, Graduation/MBA, and travel up to 75% to cover multiple outlets and partners.

Qualifications

• Graduation or MBA is required.
• 2–4 years of experience in channel marketing or trade sales.
• Willingness to travel above 75%.

Responsibilities

• Execute unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared.
• Ensure outlet activation execution as per RED standards.
• Support development and implementation of unit activation plans, using approved national/regional channel standards.
• Plan standard approved activation elements and other marketing collaterals.
• Execute and manage portfolio across depots & distributors; track local initiatives and scale programs.
• Analyze and report activation per RED/DEEP RED to-do list; identify gaps & growth opportunities; track competition activities.

Skills

Customer Management

Financial Knowledge

Market Execution

Planning & Analytics

Sales Management

Education

Graduation/M.B.A.

Job description

Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non traditional channels or point of sale and vendor management

Title: Executive Channel(Trade Marketing )

Function: Commercial

Work Location: Warangal

Job Responsibilities:

Channel Programs

1. Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared

2. Ensure outlet activation execution as per RED standards

3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.

4. Planning of standard approved activation elements & other marketing collaterals

5. Execution and portfolio management as per the plan sharedAcross depots & distributors1. Execution of local initiatives2. Tracking of systems and evaluation process3. Local Initiatives to scale up the national/regional programAnalysis and Reporting1. Activation as per RED / DEEP RED to do list.2. Identify gaps & growth opportunities in various channels as per PITA model3. Tracking of competition activities4. Ensure activation in market through analysis RSA dataSupervises: NoneDirect Reports: NoneGeographical Scope: HyderabadReports To: Area Channel Manager/Channel ManagerKey Customers: Internal Customers: Sales Team at the Unit, Finance, RTMExternal Customers: Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers

Job Requirements:

Qualifications: Graduation/M.B.A.

Experience: 2-4 Years

Functional Skills:

• Customer Management (a)-Competent
• Financial Knowledge / Application and Appreciation (a)- Working Knowledge
• Market Execution (a)-Competent
• Planning and Analytics (b)-Working Knowledge
• Sales Management (b)-Working Knowledge

Travel: Above 75%