Sales Manager - Trade (Consumer Lighting)

Bajaj Electricals; NTR, Chennai District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Bajaj Electricals is seeking a Sales Manager - Trade in India to drive sales and collections across the specified geography within the Consumer Lighting division.

You will appoint and monitor channel partners, focus on secondary sales growth, and ensure timely product placement and after-sales support to retailers for sustained market share gains.

Qualifications

• Graduation or MBA/PGDM is preferred.
• Experience in B2C sales, lighting/electrical industry is preferred.
• Geographical exposure to the assigned region is desired.

Responsibilities

• Sales planning & execution of sales strategies for the assigned geography.
• Contribute to network expansion by recommending new distributors, dealers & retail trade partners and driving market share.
• Focus on secondary sales growth by achieving distributor-wise targets.
• Ensure placement of new products as per commercialization strategy and sustain growth via new stores.
• Monitor sales, collection & stocks on a regular basis as budgeted.
• Coordinate with customer care to ensure after-sales service for retailers and reduce returns.
• Liquidate defective/slow-moving/discontinued products per norms with relevant departments.
• Maintain and nurture healthy relations with internal & external stakeholders to achieve long-term objectives.

Skills

Sales planning

Channel partner management

Distributor management

Market expansion

Customer relationship management

Education

Graduation (any)

MBA/PGDM

Job description

Role & responsibilities

JOB ROLE

Sales Manager - Trade

REPORTING TO

Area Sales Manager- Trade

TYPE OF ROLE

Individual Contributor Role

BU / DIVISION

Consumer Lighting

JOB PURPOSE

Responsible for implementing sales & collection strategies by driving the business in the assigned geographical area, appointment of channel partners & monitor distributor performance & sustainability.

KEY RESPONSIBILITIES

• Sales planning & execution of sales strategies for the assigned geography.
• Contribute to network expansion by recommending new distributors, dealers & retail trade partners and driving market share in the assigned geography.
• Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets.
• Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth.
• Monitoring of sales, collection & stocks on regular basis as budgeted.
• Ensure after-sales service is provided by the customer care team to all the retailers thereby reducing product returns.
• Ensuring timely liquidation of defective / slow moving / discontinued products as per organizational norms in collaboration with relevant departments.
• Maintain and nurture healthy business relations with all internal & external stakeholders and ensure long-term business objectives are achieved.

EDUCATIONAL QUALIFICATIONS

Graduation (any) or MBA/ PGDM (any)

WORK EXPERIENCE

4-7 years of experience Experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.