Sales Manager

Bajaj Electricals; Ernakulam; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Bajaj Electricals in Kerala seeks a high-impact sales professional to drive business in the assigned geography by planning and executing sales strategies. You will appoint channel partners and monitor distributor performance to sustain long-term growth.

The role requires 5–10 years of B2C sales experience in lighting/electrical segments, with strong network expansion and after-sales coordination to minimize returns. Collaborative cross-functional work is essential.

Qualifications

• Graduation (any) or MBA/ PGDM (any)

Responsibilities

• Sales planning & execution of sales strategies for the assigned geography.
• Contribute to network expansion by recommending new distributors, dealers & retail trade partners and driving market share in the assigned geography.
• Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets.
• Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth.
• Monitoring of sales, collection & stocks on regular basis as budgeted.
• Ensure after-sales service is provided by the customer care team to all the retailers thereby reducing product returns.
• Ensuring timely liquidation of defective / slow moving / discontinued products as per organizational norms in collaboration with relevant departments.
• Maintain and nurture healthy business relations with all internal & external stakeholders and ensure long-term business objectives are achieved.

Skills

Sales planning

Channel partner mgmt

B2C sales

Electronics industry exp

Education

Graduation

MBA/PGDM

Job description

Role & responsibilities

JOB PURPOSE

Responsible for implementing sales & collection strategies by driving the business in the assigned geographical area, appointment of channel partners & monitor distributor performance & sustainability.

KEY RESPONSIBILITIES

• Sales planning & execution of sales strategies for the assigned geography.
• Contribute to network expansion by recommending new distributors, dealers & retail trade partners and driving market share in the assigned geography.
• Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets.
• Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth.
• Monitoring of sales , collection & stocks on regular basis as budgeted.
• Ensure after-sales service is provided by the customer care team to all the retailers thereby reducing product returns.
• Ensuring timely liquidation of defective / slow moving / discontinued products as per organizational norms in collaboration with relevant departments.
• Maintain and nurture healthy business relations with all internal & external stakeholders and ensure long-term business objectives are achieved.

EDUCATIONAL QUALIFICATIONS

• Graduation (any) or MBA/ PGDM (any)

WORK EXPERIENCE

• 5-10 years of experience
• Experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.

INTERNAL / EXTERNAL INTERFACE

• SCM
• Logistics
• Marketing
• ABM

BEHAVIORAL COMPETENCIES

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile