Sales Manager

Bajaj Electricals; Kanpur, Amritsar; On-site; INR 600,000 - 900,000; Full time

Job summary

Bajaj Electricals is seeking a Sales Manager - Trade in the Consumer Lighting division to lead sales initiatives across the assigned geography, including partner selection and channel development in Kanpur and surrounding areas.

You will drive secondary sales growth, monitor distributor performance, and coordinate with cross-functional teams to ensure on-time delivery and after-sales support. 3–5 years in B2C lighting sales is preferred.

Qualifications

• Graduation (any) or MBA/PGDM (any).
• 3-5 years of experience in B2C sales, preferably from lighting & electrical industry, with geographical exposure of the region.

Responsibilities

• Sales planning & execution of sales strategies for the assigned geography.
• Contribute to network expansion by recommending new distributors, dealers & retail trade partners and driving market share in the assigned geography.
• Focus on secondary sales growth by achieving distributor-wise secondary targets.
• Ensure placement of new products as per commercialization strategy and sustain growth through new store growth.
• Monitor sales, collection & stocks on a regular basis as budgeted.
• Ensure after-sales service is provided by the customer care team to all retailers thereby reducing product returns.
• Liquidate defective / slow moving / discontinued products as per norms in collaboration with relevant departments.
• Maintain and nurture healthy business relations with all internal & external stakeholders to achieve long-term objectives.

Education

Graduation (any) or MBA/ PGDM (any)

Job description

Role & responsibilities

Sales Manager - Trade

BU / DIVISION

Consumer Lighting

JOB PURPOSE

Responsible for implementing sales & collection strategies by driving the business in the assigned geographical area, appointment of channel partners & monitor distributor performance & sustainability.

KEY RESPONSIBILITIES

• Sales planning & execution of sales strategies for the assigned geography.
• Contribute to network expansion by recommending new distributors, dealers & retail trade partners and driving market share in the assigned geography.
• Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets.
• Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth.
• Monitoring sales, collection & stocks on regular basis as budgeted.
• Ensure after-sales service is provided by the customer care team to all the retailers thereby reducing product returns.
• Ensuring timely liquidation of defective / slow moving / discontinued products as per organizational norms in collaboration with relevant departments.
• Maintain and nurture healthy business relations with all internal & external stakeholders and ensure long-term business objectives are achieved.

EDUCATIONAL QUALIFICATIONS

Graduation (any) or MBA/ PGDM (any)

WORK EXPERIENCE

• 3-5 years of experience
• Experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.

INTERNAL / EXTERNAL INTERFACE

• SCM
• Logistics
• Marketing
• ABM

BEHAVIORAL COMPETENCIES

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile