Sales Manager-Stationery Note books Industry
CTC: Upto 24 LPA
Department: Sales & Business Development
Job Purpose
To independently establish, develop, and grow the company's notebook brand across Tamil Nadu and Karnataka by building a strong distributor, dealer, wholesale, and retail network.
The candidate will initially be responsible for personally driving business development, market visits, distributor appointments, order generation, collections, and market expansion.
As the business grows, the candidate will be responsible for building and managing a dedicated sales team across both states.
Key Responsibilities
1. Independent Business Development
- Independently develop the notebook business across Tamil Nadu and Karnataka.
- Identify potential markets, distributors, wholesalers, dealers, and retailers.
- Personally visit markets and generate new business.
- Appoint distributors and develop a strong distribution network.
- Generate primary and secondary sales.
- Establish the brand in new territories and create market demand.
- Achieve monthly, quarterly, and annual sales targets.
- Identify, negotiate, and appoint suitable distributors and stockists.
- Develop relationships with stationery wholesalers, retailers, and educational suppliers.
- Ensure regular orders and product movement through the distribution channel.
- Monitor distributor performance, stock availability, and payments.
- Expand retail reach and product availability across assigned territories.
3. Market Expansion & Brand Building
- Develop new markets and identify untapped business opportunities.
- Promote the notebook brand among stationery dealers and educational institutions.
- Implement dealer schemes, trade promotions, and merchandising activities.
- Study competitor brands, pricing, product range, and market trends.
- Develop business opportunities during peak school reopening seasons.
4. Complete Sales Operations
- Prepare territory-wise sales plans and business development strategies.
- Manage order booking, sales forecasting, and distributor coordination.
- Monitor collections and ensure timely payment realization.
- Submit regular market visit reports and sales performance updates.
- Take ownership of the overall business performance in both states.
- Initially handle the territory independently and establish a sustainable business base.
- Recommend manpower requirements based on market expansion.
- Recruit and develop sales executives and territory sales representatives as the business grows.
- Build a structured sales team covering important markets across both states.
- Train, guide, and monitor the team to achieve business targets.
- Eventually take complete responsibility for the regional sales organization.
Candidate Requirements
- 510 years of experience in sales and business development.
- Experience in notebooks, stationery, paper products, or related industries preferred.
- Strong knowledge of Tamil Nadu and Karnataka markets.
- Proven experience in distributor appointment and channel development.
- Ability to independently develop a market from scratch.
- Must be comfortable with extensive fieldwork and travelling.
- Strong negotiation, communication, and business development skills.
- Self-driven, result-oriented, and capable of working independently.
Performance Measurement (KPIs)
- New distributor and dealer appointments.
- Monthly primary and secondary sales achievement.
- Market coverage and retail penetration.
- Distributor productivity and repeat orders.
- Growth in brand presence and market share.
- Successful recruitment and development of the sales team in the future.