Sales Manager- Government Business (Govt. Sales Experience mandatory)

Bar Code India Ltd.; Gurugram District; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Bar Code India Ltd. in India seeks a Sales Manager Government Business to lead revenue growth by promoting Auto-ID, Barcode, RFID, Mobility and Enterprise Automation solutions to Central and State Government departments, PSUs, and large public institutions.

This role requires deep knowledge of government sales cycles, stakeholder management, and a proven track record in B2G solution selling. You will travel regularly across government locations, coordinate with pre-sales, technical and finance

Qualifications

• Experience in government sales cycles and tendering processes.
• Proven track record of achieving revenue targets in government sector.

Responsibilities

• Drive revenue from Railways, PSUs & Government Institutions.
• Identify and develop new government accounts and build stakeholder relationships.
• Track and manage tenders/RFPs through bid lifecycle (pre-bid to order closure).
• Manage empanelments and drive sales via GeM and other portals.
• Coordinate with Pre-Sales, Technical & Finance teams for proposals and negotiations.
• Ensure achievement of order bookings, revenue and collection targets.
• Maintain a strong sales pipeline.
• Monitor market opportunities and policy-driven tenders.

Skills

Government sales

Stakeholder management

B2G selling

Negotiation

Job description

Job Overview:

As a Sales Manager Government Business, you will be responsible for driving revenue growth by promoting and selling Auto-ID, Barcode, RFID, Mobility, and Enterprise Automation solutions to Central & State Government departments, PSUs, and large public institutions. Your role involves understanding the specific procurement processes, compliance requirements, and operational challenges within government organizations and presenting comprehensive technology solutions that address their needs. This position requires strong knowledge of government sales cycles, excellent stakeholder management skills, and a proven track record in B2G solution selling. The role will function as an individual contributor with potential to manage junior sales team members and will require regular customer visits across departments and project locations.

Key Responsibilities:

• Drive revenue generation from Railways,PSUs & Government Institutions.
• Identify and develop new government accounts and build strong stakeholder relationships.
• Track and manage tenders/RFPs through complete bid lifecycle (pre-bid to order closure).
• Manage empanelments and drive sales via GeM and other procurement portals.
• Coordinate with Pre-Sales, Technical & Finance teams for proposal submission and commercial negotiations.
• Ensure achievement of order booking, revenue, and collection targets.
• Maintain a strong sales pipeline.
• Monitor market intelligence, upcoming projects, and policy-driven opportunities.

Key Requirements:

• 8-10 Years of experience in Government sales across Railways, Defence, Logistics, and Central & State PSUs, particularly for IT solutions.
• Hands-on expertise in Government tendering and bid preparation, with mandatory experience in GeM and IREPS, including complete bid submission processes.
• Proven track record of achieving revenue targets in the Government segment.
• Strong negotiation, stakeholder management, and relationship-building skills.
• Willingness to travel as required.