Sales Manager – B2G & B2G

Welspun World; Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Sintex BAPL Limited in Delhi seeks a Sales Manager for B2G and institutional sales to drive government and PSU engagements. You will own end-to-end sales cycles, build strategic relationships, and lead opportunities from scoping to closure.

The role requires strong negotiation skills, ERP systems experience, and a growth-oriented mindset to achieve revenue targets across assigned regions.

Qualifications

• Experience in B2G and institutional sales.
• Strong relationship building with PSUs and government bodies.
• Ability to lead end-to-end sales cycles.

Responsibilities

• Identify and convert B2G opportunities across assigned regions.
• Lead bid processes, reviews, and negotiations with multiple stakeholders.
• Collaborate with supply chain and delivery teams to ensure timely execution.

Skills

Revenue growth

Negotiation

ERP systems

Stakeholder management

Education

Bachelor's degree

Master's degree

Job description

About Welspun World

Welspun World is one of India's fastest growing global conglomerates with businesses in Home Textiles, Flooring Solutions, Advanced Textiles, DI Pipes, Pig Iron, TMT bars, Stainless Steel, Alloy, Line Pipes, Infrastructure & Warehousing.

Job Title

Sales Manager – B2G & B2G

About Welspun World

Welspun World is one of India's fastest growing global conglomerates with businesses in Home Textiles, Flooring Solutions, Advanced Textiles, DI Pipes, Pig Iron, TMT bars, Stainless Steel, Alloy, Line Pipes, Infrastructure & Warehousing. At Welspun, we strongly believe in our purpose to delight customers through innovation and technology, achieve inclusive & sustainable growth to remain eminent in all our businesses. From Homes to Highways, Hi-tech to Heavy metals, We lead tomorrow together to create a smarter & more sustainable world.

About Welspun Entity

Sintex by Welspun Sintex, a Welspun World company is a leading manufacturer of diverse range of plastic products in India, providing liquid storage solutions to billions for last 5 decades, with a strong commitment to innovation and sustainability. The company's varying portfolio includes water tanks, storage solutions, industrial containers, and building materials. Sintex is dedicated to improving the lives of its customers by providing high-quality, reliable products that make a positive impact on the environment.

Job Purpose/ Summary

The Sales Manager drives institutional and government sales across assigned territories to deliver revenue growth and market penetration. The role builds influence on key accounts to secure project approvals and orders. It also involves building strong pipelines of project prospects and managing the full sales cycle from opportunity identification to deal closure and execution support.

Job Description

-Drive revenue growth by acquiring projects opportunities, developing and retaining key B2B and B2G customers, including institutional clients, builders, PSUs, government departments, EPC contractors, industrial clients, and PMCs in the assigned territories. Build strong influence across the decision-making ecosystem and secure product approvals, specifications, and empanelments through engagement with architects, consultants, PMCs, and government authorities. Lead end-to-end institutional sales cycles, including opportunity scoping, presentations, technical discussions, bid preparation, commercial negotiation, and order closure. Develop and manage strong project pipelines by tracking and mapping construction projects in various segments of builings, industries and infrastructures across assigned regions. Engage perioridically with channel partners in the assigned region to ensure consistent lead generation and performance. Collaborate with supply chain, logistics, and operations to ensure on-time delivery, service reliability, and fulfillment excellence while ensuring commercial governance, pricing discipline, and margin realization. Track and report market developments, competitor activity, and project opportunities; prepare accurate sales forecasts, pipelines, and MIS reports to provide actionable insights for strategic planning.

Responsibility

Acquire and expand the customer base by focusing on B2B and B2G clients including PSUs EPCs and institutional accountsbr Lead the entire sales cycle with a focus on ownership of negotiations bids and closures to ensure successful outcomesbr Build and maintain a strong pipeline of project prospects through strategic market mapping and specification influencebr Ensure delivery excellence by maintaining disciplined forecasting and effective crossfunctional coordinationbr Develop and nurture influential relationships with key accounts to secure project approvals and ordersbr Drive and implement revenue growth strategies while maintaining a growth mindsetbr Provide execution support throughout the sales cycle from opportunity identification to deal closure

Company Name

Sintex BAPL Limited

Division

Sales & Marketing

Key Interactions

Sales,Marketing

Relevant Work Experience

3 - 5 Years

Relevant Industry

Building Material,Manufacturing Industry,FMCG

Education-Qualification

Bachelor,Master

Education-Specialization

Sales & Marketing Management

Language Proficiency

ENGLISH,HINDI

Certifications

NA

Skill

Driving and implementing revenue growth,Growth Mindset,ERP systems,Negotiation Skill,Driving and implementing revenue growth,Growth Mindset,ERP systems,Negotiation Skill,Driving and implementing revenue growth,Growth Mindset,ERP systems,Negotiation Skill

Competency Names

Business & Commercial acumen, Global Mind-set, Entrepreneurship, People Excellence, Sales Management, People & Growth, Customer Relationship Management, ERP systems, Business & Commercial acumen, Global Mind-set, Entrepreneurship, People Excellence, Sales Management, People & Growth, Customer Relationship Management, ERP systems, Business & Commercial acumen, Global Mind-set, Entrepreneurship, People Excellence, Sales Management, People & Growth, Customer Relationship Management, ERP systems

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