Regional Sales Manager

Allana Group; Pune District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Allana Group in Pune District, Maharashtra, seeks a dynamic Sales Manager to develop and execute strategic sales plans, driving volume, value and market share while leading a team of Sales Officers and Area Sales Managers.

You will build strong distributor and channel partner networks, ensuring broad distribution reach across General Trade and Modern Trade, and coordinate with Marketing for promotions and new product launches.

Qualifications

• Must be able to develop and execute strategic sales plans to achieve targets.
• Proven leadership and people-management skills.
• Experience managing distributors, retailers and channel partners.

Responsibilities

• Develop and execute strategic sales plans to achieve volume, value, and market share targets within the assigned area.
• Lead, coach, and manage a team of Sales Officers / Sales Representatives / Area Sales Managers.
• Build and maintain strong relationships with distributors, key retailers and channel partners to maximize business opportunities.
• Ensure effective distribution reach, visibility, and availability across General Trade, Modern Trade, and seasonal outlets.
• Analyze market trends, consumer preferences, and competitor activities to identify growth opportunities and corrective actions.
• Collaborate with Marketing to implement promotions, in-store activations, and product launches.
• Monitor outlet-wise performance of sales assets and redeploy low-throughput assets.
• Track and report sales, secondary sales, stock movement and scheme effectiveness with actionable insights.
• Conduct regular sales meetings, reviews and training sessions.

Skills

Strategic sales planning

Team leadership

Distributor and channel management

Data-driven decision making

Negotiation and relationship-building

Seasonal, high-pressure sales

Job description

Key Responsibilities

• Develop and execute strategic sales plans to achieve volume, value, and market share targets within the assigned area.
  
• Lead, coach, and manage a team of Sales Officers / Sales Representatives / Area Sales Managers providing continuous performance feedback and on-the-job development.
  
• Build and maintain strong relationships with distributors, key retailers and channel partners to maximize business opportunities.
  
• Ensure effective distribution reach, visibility, and availability across General Trade, Modern Trade, and seasonal outlets.
  
• Analyze market trends, consumer preferences, and competitor activities to identify growth opportunities and corrective actions.
  
• Collaborate closely with the Marketing team to implement promotions, in-store activations, and new product launches.
  
• Monitor and review outlet-wise performance of sales-generating assets (freezers, carts, kiosks), and proactively redeploy low-throughput assets to high-potential outlets.
  
• Track, analyze, and report sales performance, secondary sales, stock movement, and scheme effectiveness, providing actionable insights to management.
  
• Conduct regular sales meetings, reviews, and training sessions to ensure high team productivity and motivation.
  
• Prepare sales forecasts, budgets, and beat plans, and work towards achieving financial and profitability objectives.
  
• Develop and implement customer retention and loyalty initiatives to enhance repeat business and long-term relationships.
  
• Ensure compliance with company policies, pricing, credit norms, and cold-chain standards across the territory.
  
• Stay updated on industry developments, seasonal trends, and competitive practices, recommending necessary adjustments to sales strategy.
  

Key Skills & Competencies

• Strong understanding of FMCG / Oils / Sales.
• Team leadership and people management skills
• Distributor and channel management expertise
• Data-driven decision-making and analytical skills
• Excellent negotiation, communication, and relationship-building abilities
• Ability to work in a seasonal, high-pressure sales environment