Regional Sales Manager - GT

Hector Beverages; Patna; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Hector Beverages is seeking a Regional Sales Manager to lead General Trade sales across Bihar and Jharkhand. You will drive growth, expand distribution, and strengthen market presence through effective team guidance and distributor partnerships.

You will manage ASMs and field sales, optimize ROI, and ensure brand execution in the region, collaborating with cross-functional teams to meet ambitious targets while upholding company standards.

Qualifications

• MBA required from a top-tier B School.
• 4 years of FMCG sales experience in General Trade.
• Proven track record in sales leadership and channel development.

Responsibilities

• Drive sales growth across Bihar and Jharkhand.
• Expand distribution, increase outlet coverage, and improve market penetration.
• Lead ASMs and field teams to meet targets and ROI targets.
• Ensure brand visibility and compliance with processes.

Skills

FMCG sales

General Trade operations

Sales leadership

Channel development

Distributor management

Market analysis

Negotiation

Team coaching

Education

MBA from Tier I/II B School

Tools

MS Office

CRM tools

Sales reporting systems

Job description

L ocation

Headquartered in Whitefield, Bengaluru.

Current Standings

Over the past decade, Hector Beverages has expanded its product line to include fruit juices, coconut water, and iconic Indian beverages such as Aam panna and Jal-jeera and foods & dry fruits which includes products such as Chikki, Aam Papad, range of raw, roasted, and flavored dry fruits that includes mix of nuts, berries & seeds. The brand is synonymous with distinctive flavors and premium ingredients. Furthermore, the firm's commitment to quality and innovation is evidenced by its extensive infrastructure of nine dedicated factories (and counting) for Paper Boat products, providing direct employment to approximately 900 individuals and indirect employment to another 2000.

Organizational Culture

At its core, Hector Beverages thrives on a culture rooted in innovation, creativity, and collaboration. The company's flat organizational structure promotes open dialogue, empowering employees to lead their projects passionately. Hector Beverages is an equal opportunity employer and values diversity. All employment decisions are based on qualifications, merit, and business need. The organization is dedicated to fostering high-performing teams. Moreover, the culture of celebrating both minor and major achievements, nurture a motivated and committed workforce, driving exponential growth.

Important Details About the Role:

Designation:

Function:

Sub-function:

General Trade

Reporting Manager:

Ajit Singh

Travel Need:

Extensive

Employment type:

Permanent

Location:

Team Size :

5+ ASM

Role Brief:

Drive overall sales growth, revenue, profitability, and market share across Bihar and Jharkhand..Expand distribution networks, increase outlet coverage, and strengthen market penetration.Lead and develop ASMs and field sales teams to achieve business targets. Improve distributor ROI, operational efficiency, and secondary sales performance. Ensure effective market execution, brand visibility, and compliance with company processes.

About Hector Beverages Pvt. Ltd.

Established in 2010 in India, Hector Beverages rose to prominence with its signature brand, the Paper Boat, a ready-to-drink beverage that encapsulates the essence of traditional Indian flavors. The inception of Hector Beverages was driven by the founders' vision to bridge the market void for traditional Indian drinks and to present the world with a taste of India's rich cultural beverages.

L ocation

Headquartered in Whitefield, Bengaluru.

Current Standings

Over the past decade, Hector Beverages has expanded its product line to include fruit juices, coconut water, and iconic Indian beverages such as Aam panna and Jal-jeera and foods & dry fruits which includes products such as Chikki, Aam Papad, range of raw, roasted, and flavored dry fruits that includes mix of nuts, berries & seeds. The brand is synonymous with distinctive flavors and premium ingredients. Furthermore, the firm's commitment to quality and innovation is evidenced by its extensive infrastructure of nine dedicated factories (and counting) for Paper Boat products, providing direct employment to approximately 900 individuals and indirect employment to another 2000.

Organizational Culture

At its core, Hector Beverages thrives on a culture rooted in innovation, creativity, and collaboration. The company's flat organizational structure promotes open dialogue, empowering employees to lead their projects passionately. Hector Beverages is an equal opportunity employer and values diversity. All employment decisions are based on qualifications, merit, and business need. The organization is dedicated to fostering high-performing teams. Moreover, the culture of celebrating both minor and major achievements, nurture a motivated and committed workforce, driving exponential growth.

Important Details About the Role:

Designation:

Regional Sales Manager - Bihar & Jharkhand

Function:

Sales

Sub-function:

General Trade

Reporting Manager:

Ajit Singh

Travel Need:

Extensive

Employment type:

Permanent

Location:

Bihar & Jharkhand

Team Size :

5+ ASM

Role Brief:

Drive overall sales growth, revenue, profitability, and market share across Bihar and Jharkhand..Expand distribution networks, increase outlet coverage, and strengthen market penetration.Lead and develop ASMs and field sales teams to achieve business targets. Improve distributor ROI, operational efficiency, and secondary sales performance. Ensure effective market execution, brand visibility, and compliance with company processes.

What impact I will create:

• Strategic business planning and sales leadership.
• Team management, coaching, and performance development.
• Distributor management, channel development, and trade relationship management.
• Strong analytical, problem-solving, and decision-making skills.
• Market intelligence, competitor analysis, and sales forecasting.
• Communication, negotiation, and stakeholder management.
• Proficiency in MS Office, sales reporting systems, and CRM tools.

What competencies I bring in:

• MBA from Tier I/II B School.
• Experience in FMCG sales and General Trade operations. ( 4 years)
• Strong understanding of General trade market, including distribution networks and consumer dynamics.
• Proven track record of achieving sales, revenue, distribution, and market share targets.
• Experience in leading ASMs and field sales teams across multiple territories.
• Expertise in distributor appointment, ROI management, secondary sales, and channel expansion.
• Strong capabilities in market execution, trade schemes, visibility initiatives, and sales analytics.
• Ability to translate business strategy into actionable sales plans and deliver sustainable growth.
• Stable career in previous organisations with steady growth trajectory.