Sales Manager

Cadila Pharmaceuticals Limited; Ghaziabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Cadila Pharmaceuticals Limited in Ghaziabad district is seeking a Sales Manager to lead a team of ABMs and FOs, drive regional sales targets, and ensure robust KOL and customer development. You will guide field teams, monitor performance, and ensure disciplined execution of marketing initiatives through structured plans.

The role emphasizes strategic growth, distribution effectiveness, and strong cross-functional collaboration to achieve brand objectives.

Qualifications

• Experience in frontline sales management is preferred.
• Strong analytical, communication and leadership skills.
• Market/territory planning and execution orientation.

Responsibilities

• Drive achievement of regional sales targets monthly, quarterly, and yearly; manage territory targets and improve productivity.
• Lead, coach, and mentor ABMs to drive high performance; monitor field productivity metrics.
• Develop and sustain relationships with KOLs and key customers; support strategic alliances to maximize ROI.
• Ensure marketing programs are implemented effectively (CMEs, symposiums, brand campaigns) and translate strategy into regional action plans.

Job description

Job Description

Role Objective / Major Purpose of the JobThe Sales Manager will be responsible for achieving the budgeted sales targets of the assigned region by leading, guiding, and developing a team of Area Business Managers (ABMs) and Field Officers (FOs). The role focuses on strategic business growth, brand development, KOL management, distribution effectiveness, and strong execution of marketing initiatives through structured planning and monitoring.

Principal Tasks & Responsibilities

1. 1. Regional Sales & Business AchievementDrive achievement of monthly, quarterly, and annual regional sales targets.Ensure brand-wise sales achievement with special focus on priority/Aatmanirbhar brands.Ensure each ABM and FO achieves territory targets and improves overall productivity.Maintain business hygiene by reducing sales returns and minimizing expiries.Ensure accurate forecasting for uninterrupted product availability.Strengthen coordination with distributors and channel partners.Ensure achievement of collection and receivables targets.Take corrective actions for slow-moving or underperforming products.Drive balanced growth across therapy segments.
2. 2. Leadership & Team DevelopmentLead, coach, and mentor ABMs to drive high performance.Monitor field productivity metrics:Minimum Doctor Call Average of 1295%+ MCR coverage95% KOL coverageConduct regular field visits and joint working to improve execution quality.Build a performance-driven and compliant sales culture.Ensure manpower planning, retention, and capability development.
3. 3. KOL & Key Customer DevelopmentDevelop and sustain strong relationships with KOLs and key customers.Support implementation of strategic alliance programs to maximize ROI.Periodically track KOL contribution and initiate corrective interventions.Personally engage with high-value customers to strengthen brand positioning.
4. 4. Marketing & Strategy ExecutionEnsure effective implementation of marketing programs (CMEs, symposiums, brand campaigns).Translate business strategy into regional action plans.Track implementation effectiveness and close execution gaps.Monitor team performance and compliance through Phyzii reporting.Implement local strategies in alignment with national business objectives.

Key Skills & Competencies

Functional / Technical:Territory & Business PlanningTeam Leadership & Performance ManagementSales Target AchievementKOL & Key Account ManagementEthical Compliance & Process DisciplineBehavioural:Experience in prior First Line Management experience preferred.Strong process orientation is an advantage.Good interpersonal, analytical, and leadership skills.Strong communication, execution capability, and attention to detail.

Requirements: