Sales Manager

Drink Prime; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Territory ownership

Growth of GT business

Job summary

Drink Prime in Bengaluru is seeking an Area Sales Manager for General Trade to own sales, store network, and the field team for the assigned territory, with responsibility for achieving monthly installation and sales targets.

You will drive store onboarding, build relationships with retailers, recruit and coach promoters and sales executives, plan daily market coverage, monitor performance, and ensure consistent execution across outlets through a strong field presence.

Qualifications

• 3+ years of experience in Field Sales, General Trade, FMCG, Consumer Durables, or Retail.
• Proven track record of achieving sales targets and managing stores/field teams.
• Strong communication, negotiation, leadership, and execution skills.
• Comfortable with extensive field travel and territory management.

Responsibilities

• Drive Sales: Own sales targets, lead-to-sale conversion, and monthly installations.
• Build & Manage Stores: Identify, onboard, and activate high-potential retail stores; improve productivity.
• Lead the Field Team: Recruit, manage, and coach promoters and sales executives; drive targets.
• Market Planning: Plan daily market coverage and identify new stores and opportunities.
• Performance Tracking: Track visits, leads, conversions, and sales; identify underperforming stores.
• Retailer Relationship Management: Build strong relationships with retailers and channel partners; ensure execution across outlets.

Skills

Sales

Negotiation

Leadership

Communication

Execution

Job description

Role & responsibilities

Area Sales Manager General Trade**

Role Overview,

Own the sales, store network, and field team** for the assigned territory, with responsibility for achieving monthly installation and sales targets.

Key Responsibilitie,

• 1. Drive Sales
• * Own sales targets, lead-to-sale conversion, and monthly installations.
• * Drive consistent achievement of territory sales targets.

• 2. Build & Manage Stores**
• * Identify, onboard, and activate high-potential retail stores.
• * Improve productivity and sales performance of existing stores.

• 3. Lead the Field Team**
• * Recruit, manage, and coach promoters and sales executives.
• * Drive the team to achieve daily and monthly field targets.

• 4. Market Planning**
• * Plan daily market coverage and identify new stores and sales opportunities.
• * Ensure effective territory coverage and execution.

• 5. Performance Tracking**
• * Track store visits, leads, conversions, and sales.
• * Identify underperforming stores and implement corrective actions.

• 6. Retailer Relationship Management**
• * Build strong relationships with retailers and channel partners.
• * Ensure consistent execution and visibility across outlets.

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Requirements

• * 3+ years** of experience in Field Sales, General Trade, FMCG, Consumer Durables, or Retail.
• * Proven track record of achieving sales targets and managing stores/field teams.
• * Strong **communication, negotiation, leadership, and execution skills**.
• * Comfortable with extensive field travel and territory management.

Benefits

• *Competitive salary + performance incentives**
• *High ownership** of territory, sales, and team performance
• *Opportunity to **build and scale a growing General Trade business**