Sales Head

Amina Enterprises; Thiruvananthapuram; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Amina Enterprises is seeking a seasoned sales leader in Kerala to drive wholesale and retail sales across dealers, distributors, and key accounts. You will set ambitious targets and monitor progress, while expanding into new markets and regions.

The role requires building strong relationships, conducting market visits, and analyzing trends to optimize pricing, promotions, and product movement. Travel will be expected to support growth initiatives.

Qualifications

• Minimum 3 years of relevant sales experience.

Responsibilities

• Develop and implement sales strategies to achieve monthly, quarterly and annual targets.
• Lead, motivate and monitor the performance of wholesale and retail sales teams.
• Set team-wise and individual sales targets and regularly review achievements.
• Develop and maintain strong relationships with dealers, distributors, retailers and key accounts.
• Identify and develop new markets, territories and business opportunities.
• Conduct regular market visits and monitor customer requirements.
• Analyse FMCG/footwear market trends, competitor activities, pricing and product movement.
• Monitor primary and secondary sales and ensure effective product distribution.
• Review daily, weekly and monthly sales reports and take corrective actions.
• Coordinate with Purchase, Warehouse, Marketing, Finance and Management teams.
• Monitor collections, outstanding payments and customer credit.
• Drive upselling, cross-selling and new product/category development.
• Conduct regular sales review meetings and provide performance feedback.
• Ensure proper implementation of company pricing, schemes, discounts and sales policies.
• Prepare sales forecasts, MIS reports and business performance reports for management.
• Improve sales team productivity, customer service and market coverage.
• Support management in developing long-term sales and business expansion plans.

Skills

Sales planning

Territory development

Negotiation

Customer relationship management

Leadership

Communication

Market analysis

Decision making

Travel willingness

Tools

MS Excel

MIS

Job description

Role & responsibilities

• Develop and implement sales strategies to achieve monthly, quarterly and annual targets.
• Lead, motivate and monitor the performance of wholesale and retail sales teams.
• Set team-wise and individual sales targets and regularly review achievements.
• Develop and maintain strong relationships with dealers, distributors, retailers and key accounts.
• Identify and develop new markets, territories and business opportunities.
• Conduct regular market visits and monitor customer requirements.
• Analyse FMCG/footwear market trends, competitor activities, pricing and product movement.
• Monitor primary and secondary sales and ensure effective product distribution.
• Review daily, weekly and monthly sales reports and take corrective actions.
• Coordinate with Purchase, Warehouse, Marketing, Finance and Management teams.
• Monitor collections, outstanding payments and customer credit.
• Drive upselling, cross-selling and new product/category development.
• Conduct regular sales review meetings and provide performance feedback.
• Ensure proper implementation of company pricing, schemes, discounts and sales policies.
• Prepare sales forecasts, MIS reports and business performance reports for management.
• Improve sales team productivity, customer service and market coverage.
• Support management in developing long-term sales and business expansion plans.

Preferred candidate profile

• Minimum 3 years of relevant sales experience.
• FMCG experience is preferred, along with experience in footwear, wholesale, retail or distribution.
• Experience in handling dealers, distributors, retailers and market sales.
• Proven experience in leading and managing a sales team.
• Strong knowledge of sales planning, target achievement and territory development.
• Excellent communication, negotiation and customer relationship skills.
• Strong analytical and decision-making abilities.
• Willingness to travel for market visits and business development.
• Good knowledge of MS Excel, MIS and sales reporting.
• Strong leadership skills and a highly target-oriented approach.

Preferred Industry Experience

FMCG | Footwear | Wholesale | Retail | Distribution | Consumer Products