Area Sales Manager

Creative Tooling Solutions; Bengaluru; On-site; INR 900,000 - 1,800,000; Full time

Benefits offered by this job

Sales incentives

Annual bonus

Job summary

Creative Tooling Solutions is seeking a Sales Manager in Bengaluru with 3–7 years FMCG experience to lead distributor and retail channel growth, build coverage, and drive strong sales execution.

You will recruit and coach a field sales team, develop beat plans, monitor performance, and expand into new markets while ensuring timely collections and market intelligence.

Qualifications

• 3–7 years FMCG/beverage sales experience.
• Experience managing distributors and retail channels.
• Experience leading a field sales team.
• Proven track record of achieving sales targets.
• Strong knowledge of the assigned market.
• Excellent communication and negotiation skills.
• Strong leadership and analytical ability.
• Willingness to travel extensively within the territory.

Responsibilities

• Achieve monthly/quarterly/annual sales targets.
• Add distributors, wholesalers and retail outlets.
• Recruit, train, manage and motivate sales executives.
• Build beat plans and ensure outlet coverage.
• Ensure distributors sell through to retailers.
• Monitor sales performance and provide market intelligence.
• Prepare territory-wise sales plans and reporting.
• Drive market expansion and channel development.
• Track stock, collections, schemes and merchandising.

Skills

FMCG sales

Distributor management

Retail channel management

Team leadership

Target achievement

Market knowledge

Communication skills

Negotiation skills

Analytical ability

Willingness to travel

Job description

Roles & Responsibilities

Achieve monthly/quarterly sales target, Add distributors, wholesalers and retail outlets , Recruit, train, manage and motivate sales executives, Build beat plans and ensure outlet coverage, Ensure distributors actually sell through to retailers, Availability, visibility, schemes, merchandising , Collections, stock, reporting, competition and claims,

1. Sales Management

• Achieve monthly, quarterly and annual sales targets.
• Drive primary and secondary sales.
• Prepare territory-wise sales plans.
• Monitor daily, weekly and monthly sales performance.
• Identify gaps and implement corrective actions.
• Develop new markets and increase sales productivity.

2. Distributor Management

• Identify and appoint suitable distributors.
• Develop distributor relationships.
• Monitor distributor stock and inventory.
• Ensure healthy distributor ROI.
• Ensure timely collections.
• Monitor claims, returns and ageing stock.
• Drive secondary sales from distributors to retailers.

3. Team Building

• Recruit Sales Officers/Executives as per territory requirements.
• Train and onboard new team members.
• Set individual targets.
• Conduct daily/weekly reviews.
• Accompany team members in the market.
• Coach underperformers.
• Develop high-performing salespeople.
• Maintain discipline and accountability.

4. Market Expansion

• Identify new outlets and new markets.
• Increase numeric distribution.
• Expand into new towns/localities.
• Develop wholesale and retail channels.
• Ensure availability of priority SKUs.

5. Beat & Outlet Management

• Design effective beat plans.
• Ensure regular outlet coverage.
• Monitor productive calls.
• Track new outlet additions.
• Improve strike rate and outlet productivity.

6. Market Execution

• Ensure product availability.
• Implement schemes correctly.
• Improve product visibility.
• Monitor merchandising.
• Track competitor pricing, products and promotions.
• Provide market intelligence to management.
• Drive secondary sales from distributors to retailers.

7. Reporting

• Daily sales reporting.
• Weekly territory review.
• Monthly sales forecast.
• Distributor stock reports.
• Team productivity reports.
• Competitor intelligence.
• Outlet expansion reports.

Required:

• 3 to 7 years FMCG/beverage sales experience.
• Experience managing distributors and retail channels.
• Experience managing a field sales team.
• Proven track record of achieving sales targets.
• Strong knowledge of the assigned market.
• Good communication and negotiation skills.
• Strong leadership and analytical ability.
• Willingness to travel extensively within the assigned territory.

Preferred Candidates from:

• Beverage/soft-drink/juice/energy-drink/FMCG experience.
• Existing knowledge of local distributor/retailer network.
• Experience launching new products.
• Experience building new territories.
• Knowledge of sales reporting/CRM/SFA systems.

Perks and benefits

• Sales incentives
• Annual bonus