Role & responsibilities
1. Sales & Business Development
- Promote and sell the companys portfolio of IVD and Point-of-Care diagnostic products.
- Identify and develop new customers across hospitals, diagnostic laboratories, clinics, specialty healthcare centres, and other relevant healthcare institutions.
- Generate leads, conduct customer visits, arrange product demonstrations, and convert opportunities into sales.
- Achieve agreed monthly, quarterly, and annual sales targets.
2. Territory & Market Development
- Develop assigned territories through systematic market mapping and customer identification.
- Build strong relationships with doctors, laboratory professionals, hospital administrators, purchase departments, and other decision-makers.
- Identify potential distributors, channel partners, and institutional customers.
- Monitor competitor activities, market trends, customer requirements, and emerging opportunities.
3. Customer Engagement & Product Promotion
- Understand the clinical and operational benefits of the products and communicate their value effectively.
- Coordinate product demonstrations, evaluations, and customer training.
- Follow up on customer enquiries, quotations, purchase orders, and product installations.
- Support customers in coordination with the companys technical and service teams.
4. Sales Planning & Reporting
- Prepare weekly travel plans and customer visit schedules.
- Maintain accurate records of customer interactions, sales opportunities, and follow-up activities.
- Submit periodic sales reports, sales forecasts, and market feedback.
- Take ownership of sales performance and business growth in the assigned territory.
Preferred candidate profile
Graduate or Postgraduate in Life Sciences, Biotechnology, Microbiology, Biochemistry, Biomedical Sciences, or related disciplines.
- Candidates with relevant experience in medical diagnostics, laboratory products, IVD, medical devices, or healthcare sales will be preferred.
- Candidates from other educational backgrounds with strong relevant sales experience may also be considered.