Sales Executive - School Education Publishing

Safety Troop; Ahmedabad; On-site; INR 350,000 - 520,000; Full time

Job summary

Safety Troop is seeking a Sales Executive in Ahmedabad to promote educational books, learning resources, digital solutions, and academic programs to schools. You will build strong relationships with principals, teachers, and decision-makers to drive product adoption.

You will visit schools, deliver presentations, manage orders, and coordinate with distributors to ensure timely delivery. Strong communication, negotiation, and territory management skills are essential.

Qualifications

• Bachelor's Degree (Any Discipline).
• MBA / Sales & Marketing preferred.
• Experience in Educational Publishing, EdTech, FMCG, or Institutional Sales preferred.

Responsibilities

• Visit schools regularly within the assigned territory.
• Develop and maintain relationships with Principals, Coordinators, HODs, and Teachers.
• Understand school curriculum requirements and recommend suitable products.
• Conduct product presentations and demonstrations.
• Achieve monthly, quarterly, and annual sales targets.
• Generate new leads and convert prospective schools into customers.
• Promote textbooks, supplementary books, assessment tools, digital learning platforms, and teacher resources.
• Organize book exhibitions, workshops, orientations, and school events.
• Distribute sample copies and marketing materials.
• Collect and process school orders.

Skills

Excellent Communication Skills

Relationship Management

Negotiation & Persuasion

Presentation Skills

Territory Management

Sales Planning

Customer Service Orientation

MS Office

Education

Bachelor's Degree (Any Discipline)

MBA / Sales & Marketing

Tools

CRM

Job description

Sales Executive – School Education Publishing, Ahmedabad

Reporting To: Area Sales Manager / Regional Sales Manager

Job Summary

The Sales Executive will be responsible for promoting and selling educational books, learning resources, digital solutions, and academic programs to schools. The role involves building strong relationships with school leaders, teachers, coordinators, and decision-makers to drive adoption of the company's educational products.

Key Responsibilities

School Outreach & Relationship Building

• Visit schools regularly within the assigned territory.


• Develop and maintain relationships with Principals, Coordinators, HODs, and Teachers.


• Understand school curriculum requirements and recommend suitable products.


• Conduct product presentations and demonstrations.

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets.


• Generate new leads and convert prospective schools into customers.


• Identify opportunities for book adoptions and institutional sales.


• Increase market penetration within the assigned territory.

Product Promotion

• Promote textbooks, supplementary books, assessment tools, digital learning platforms, and teacher resources.


• Organize book exhibitions, workshops, orientations, and school events.


• Distribute sample copies and marketing materials.


• Conduct teacher engagement activities.

Order Management

• Collect and process school orders.


• Coordinate with distributors, warehouses, and internal teams for timely delivery.


• Ensure accurate order tracking and follow-up.

Market Intelligence

• Monitor competitor activities, pricing, and product launches.


• Gather feedback from schools regarding products and services.


• Share market insights with management.

Customer Support

• Resolve school queries and concerns promptly.


• Ensure high customer satisfaction and retention.


• Build long-term partnerships with educational institutions.

Reporting

• Maintain daily visit reports.


• Update CRM and sales records.


• Submit weekly and monthly sales reports.

Key Performance Indicators (KPIs)

• Sales Revenue Achievement


• Number of School Visits


• New School Adoptions


• Lead Conversion Rate


• Customer Retention


• Collection & Payment Follow-up


• Workshop/Event Participation

Qualifications

• Bachelor's Degree (Any Discipline)


• MBA / Sales & Marketing preferred


• Experience in Educational Publishing, EdTech, FMCG, or Institutional Sales preferred

Skills Required

• Excellent Communication Skills


• Relationship Management


• Negotiation & Persuasion


• Presentation Skills


• Territory Management


• Sales Planning


• Customer Service Orientation


• MS Office & CRM Knowledge

Preferred Experience

• 1–5 years in School Book Publishing, EdTech, Academic Sales, or Institutional Sales.


• Experience working with CBSE, ICSE, State Board, or International Schools is an advantage.

Additional Responsibilities Common in Top Publishing Houses

• Conduct Teacher Training Programs.


• Support Curriculum Alignment Discussions.


• Organize Principal Meets and Educational Conferences.


• Promote Digital Learning Solutions alongside books.


• Participate in Annual Book Selection Cycles.


• Manage Distributor and Dealer Networks.


• Support School Book List Finalization Process.

Open Positions: Delhi | Noida | Gurgaon | Ludhiana | Lucknow | Ahmedabad | Chennai | Amaravati | Bangalore | Kochi

We are hiring for this role across all the above locations.