Sales Executive – Retail

Carborundum Universal Ltd.; India; On-site; INR 450,000 - 900,000; Full time

Job summary

A leading abrasive products company in India seeks a professional to manage market share for their products. You will oversee retail coverage, develop new customers, and interact with various stakeholders to ensure product availability. A Graduate/Post Graduate Diploma/MBA is required. The role involves strategic planning, coordination with teams, and managing relationships with distributors and retailers.

Qualifications

• Graduate or MBA with sales exposure.
• Experience in retail channel development preferred.
• Strong communication and negotiation skills.
• Willingness to travel within assigned areas.

Responsibilities

• Create, develop, and retain market share for abrasive products.
• Manage retail coverage and stock placement.
• Develop new customers and identify distributors.
• Generate secondary sales through discussions with sub-dealers.
• Ensure continuous product availability at consumption points.
• Coordinate with the activation team for market building.
• Build relations with key retailers and manage retail distributors.

Skills

Channel development

Retail management

Distributor management

Team coordination

Education

Graduate / Post Grad Diploma/MBA

Job description

Purpose of the Job:

This job exists to create, develop and retain dominant market share for abrasive products in the region. The jobholder ensures that when the market requires, CUMI products reach the consumption points, by way of a well-established retail network.

Key Responsibilities:

• Retail coverage of the established network through the method of journey plan and place the stocks on the visible shelf space.
• Increase our product reach, increase number of counters, develop new customers, and identify Distributors for ASM.
• Generate secondary sales – Techno commercial discussion at Sub-dealers, traders, and end users
• Build our Channel by secondary orders- new product placement – new customer share shift to achieve area targets.
• Handle the channel network such that CUMI`s products are always available at consumption points, to ensure that we don’t lose any sales due to stock outs.
• Coordination with Activation team to build market.
• Identifying key retailers and building relations.
• Retail distributor management. Order taking, ensuring market deliveries of orders booked, self- working of RD. Ensuring stocks levels and credit limits maintained as per norms.
• Identification of key dealers A & B and ensuring their regular coverage and sell in as per potential

Key Interactions:

Market activation Team, ASM, RSMs, Retailers, dealers and distributors.

Qualification:

Graduate / Post Grad Diploma/MBA