Sales Officer - Sitapur

Relaxo; Sitapur; On-site; INR 300,000 - 420,000; Full time

Job summary

Relaxo is seeking a Sales Officer in Sitapur, UP to drive secondary sales and strengthen the interface between distributors and retailers. You will work to increase market share for our footwear products and support primary planning based on demand capture of focus articles.

The role requires 3–5 years in sales within footwear or FMCG/FMCD, and graduation is acceptable. Travel is required to cover the distribution network and ensure strong product visibility at retail outlets.

Qualifications

• 3–5 years in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industries.
• Any Graduation is acceptable.
• Willing to travel as required.

Responsibilities

• Drive secondary sales and act as interface between distributor and retailers to increase market share.
• Share in-demand not-in-stock details with the ASM and assist planning for primary based on demand for focus NPDs and focus articles.
• Manage and timely resolve claims from trade partners.
• Assist distributor to liquidate stock of low-demand articles and ensure retailer demand fulfillment.
• Share distributor market feedback with ASM and resolve retailer complaints by investigating problems and making recommendations.
• Identify and onboard new outlets, ensuring distributor coverage and product visibility at retail.
• Provide market intelligence and maintain relationships with distributors and retailers.

Skills

Selling skills

Analytical skills

Customer orientation

Interpersonal skills

Education

Graduation

Job description

Sales Officer

Department:

Sales

Grade:

O1/O2

Travel Required:

Yes

Administrative:

ASM

Reported by:

None

Minimum Job Requirements

Educational Qualification:

Any Graduation

Experience:

3 5 yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.

Purpose of the Position (Job Summary)

• To drive secondary sales and act as interface between distributor and retailers and increase market share for our product at end user

Key Roles and Responsibilities

Financial

• Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles
• Management and timely resolution of the claims received by the company from the trade partners

Customer Oriented

• Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps
• Sharing distributor’s market service feedback with ASM
• Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.

People Oriented

• Seeking ASMs counsel for resolving retailer/distributor complaints

Internal Business Process

• Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets
• Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working
• Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets
• Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs
• Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.
• Driving distributor to purchase articles with market demand and enhancing range selling

Competencies

Behavioral

• Selling skills
• Analytical skills

• Customer Orientation
• Interpersonal skills

Key Responsibility Areas

Qualitative

• % Revenue Contribution from NPDs in defined sales area
• Increase in Range Billing in defined sales area
• Incremental retail coverage
• Increase in % Demand Fulfillment of NPD / Focus Articles
• PJP adherence
• Timely Submission of Market Working reports

• Adherence to Market Working Norms
• Market intelligence & Relationship building

Key Stakeholder Management

External

• ASM
• MIS Admin team

• Distributors and Retailers