Sales Executive (Industrial IoT)

MEL Systems and Services Ltd; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

MEL Systems and Services Ltd in Chennai, Tamil Nadu invites a Sales Executive to identify new business opportunities, engage with prospective customers, and provide consultative selling of automation solutions.

The role involves coordinating with technical, application and project teams through the sales cycle, building a healthy sales pipeline, and achieving sales targets in manufacturing, warehousing and logistics sectors.

Qualifications

• 2-4 years of experience in B2B technical sales, industrial products or business development.
• Fresh engineering graduates with strong communication skills may also be considered.
• Experience selling Industrial Automation, Sensors, Electrical Products, Instrumentation, Industrial Networking or Industrial IoT is preferred.

Responsibilities

• Identify and develop new business opportunities through prospecting, cold calling, referrals, digital platforms and customer visits.
• Generate qualified leads within manufacturing, warehousing and logistics industries.
• Build and maintain a healthy sales pipeline.
• Develop relationships with decision-makers including Plant Heads, Production Managers, Manufacturing Engineers, Operations Managers and Supply Chain teams.
• Understand customer manufacturing processes and operational challenges.
• Recommend suitable Pick-to-Light, Industrial IoT and Smart Factory solutions.
• Conduct product presentations and solution demonstrations.
• Prepare techno-commercial proposals in coordination with internal teams.
• Follow up consistently to convert opportunities into orders.
• Negotiate commercial terms within approved guidelines.

Skills

B2B sales

Technical sales

Industrial IoT

Communication skills

CRM software

Education

B.E./B.Tech in Electronics/Electrical/Instrumentation/Mechatronics/Mechanical/Automation

Diploma holders with relevant sales experience

Tools

CRM software

Job description

Permanent | MEL Systems and Services Ltd | India

Posted On 09/05/2026

Job Information

Technology

Work Experience 1-3 years

City Chennai

State/Province Tamil Nadu

600 096

Job Description

The Sales Executive will be responsible for identifying new business opportunities, engaging with prospective customers, understanding their manufacturing challenges, and recommending suitable automation solutions. The role involves consultative selling of both hardware and software solutions and requires close coordination with technical, application and project teams throughout the sales cycle.

This is an excellent opportunity for someone looking to build a career in Smart Manufacturing and Industrial IoT sales.

Key Responsibilities

Business Development

• Identify and develop new business opportunities through prospecting, cold calling, referrals, digital platforms and customer visits.
• Generate qualified leads within manufacturing, warehousing and logistics industries.
• Build and maintain a healthy sales pipeline.
• Develop relationships with decision-makers including Plant Heads, Production Managers, Manufacturing Engineers, Operations Managers and Supply Chain teams.
• Understand customer manufacturing processes and operational challenges.
• Recommend suitable Pick-to-Light, Industrial IoT and Smart Factory solutions.
• Conduct product presentations and solution demonstrations.
• Prepare techno-commercial proposals in coordination with internal teams.
• Follow up consistently to convert opportunities into orders.
• Negotiate commercial terms within approved guidelines.

Account Management

• Build long-term relationships with customers.
• Identify opportunities for repeat business and cross-selling.
• Maintain regular engagement with existing customers to understand future requirements.
• Ensure high levels of customer satisfaction throughout the sales process.
• Achieve assigned sales targets and business objectives.
• Maintain accurate opportunity and customer information in the CRM system.
• Prepare weekly sales reports, forecasts and visit plans.
• Monitor competitor activities and provide market intelligence.

Cross-functional Coordination

• Work closely with Application Engineering, Product Management, Project Execution and Customer Support teams.
• Coordinate customer demonstrations, proof-of-concepts and pilot installations.

Market Development

• Participate in trade fairs, industry exhibitions, seminars and customer events.
• Build awareness of MELSS’ Industrial IoT and Smart Factory solutions.
• Stay updated with developments in smart manufacturing and industrial technologies

Requirements

Desired Candidate Profile

Experience

• 2-4 years of experience in B2B technical sales, industrial products or business development.
• Fresh engineering graduates with strong communication skills and a passion for technical sales may also be considered.
• Experience selling Industrial Automation, Sensors, Electrical Products, Instrumentation, Industrial Networking, Software Solutions or Industrial IoT products is preferred.

Educational Qualification

• B.Sc, BE or B.Tech (Electronics, Electrical, Instrumentation, Mechatronics, Mechanical, Automation or related disciplines).
• Diploma holders with relevant industrial sales experience may also be considered.

Technical Knowledge

Exposure to one or more of the following areas will be advantageous: