Sales Executive - IoT Sales

MEL Systems And Services; Chennai District; On-site; INR 300,000 - 600,000; Full time

Job summary

MEL Systems And Services in Chennai, India, is seeking a Sales Executive (Industrial IoT) to identify new business opportunities, engage with manufacturers, understand challenges, and recommend automation solutions across hardware and software in the full sales cycle.

The role emphasizes consultative selling, coordinating with Application Engineering, Product Management and Project teams, and building long-term relationships in manufacturing, warehousing and logistics.

Qualifications

• 2–4 years of experience in B2B technical sales or business development.
• Fresh engineers may be considered for technical sales roles.
• Experience in Industrial Automation, Sensors, Electrical Products, Instrumentation or IoT is preferred.

Responsibilities

• Identify and develop new business opportunities through prospecting and client visits.
• Generate qualified leads in manufacturing, warehousing and logistics sectors.
• Build and maintain a solid sales pipeline and coordinate with internal teams.
• Present solutions, prepare techno-commercial proposals and follow up to close orders.
• Negotiate terms within approved guidelines.

Skills

Verbal and written communication

Interpersonal skills

Presentation skills

Technical learning

Problem solving

Self-motivation

Team collaboration

MS Office & CRM

Education

B.Sc / BE / B.Tech (Electronics / Electrical / Instrumentation / Mechatronics / Mechanical / Automation)

Diploma with relevant sales experience

Tools

CRM tools

Microsoft Office

Job description

Job Description

Sales Executive (Industrial IoT)

Location: Chennai, India
Experience: 24 Years
Employment Type: Full-time

Role Summary

The Sales Executive will be responsible for identifying new business opportunities, engaging with prospective customers, understanding their manufacturing challenges, and recommending suitable automation solutions. The role involves consultative selling of both hardware and software solutions and requires close coordination with technical, application and project teams throughout the sales cycle.

This is an excellent opportunity for someone looking to build a career in Smart Manufacturing and Industrial IoT sales.

Key Responsibilities

Business Development

• Identify and develop new business opportunities through prospecting, cold calling, referrals, digital platforms and customer visits.
• Generate qualified leads within manufacturing, warehousing and logistics industries.
• Build and maintain a healthy sales pipeline.
• Develop relationships with decision-makers including Plant Heads, Production Managers, Manufacturing Engineers, Operations Managers and Supply Chain teams.

Sales & Customer Engagement

• Understand customer manufacturing processes and operational challenges.
• Recommend suitable Pick-to-Light, Industrial IoT and Smart Factory solutions.
• Conduct product presentations and solution demonstrations.
• Prepare techno-commercial proposals in coordination with internal teams.
• Follow up consistently to convert opportunities into orders.
• Negotiate commercial terms within approved guidelines.

Account Management

• Build long-term relationships with customers.
• Identify opportunities for repeat business and cross-selling.
• Maintain regular engagement with existing customers to understand future requirements.
• Ensure high levels of customer satisfaction throughout the sales process.

Sales Planning & Reporting

• Achieve assigned sales targets and business objectives.
• Maintain accurate opportunity and customer information in the CRM system.
• Prepare weekly sales reports, forecasts and visit plans.
• Monitor competitor activities and provide market intelligence.

Cross-functional Coordination

• Work closely with Application Engineering, Product Management, Project Execution and Customer Support teams.
• Coordinate customer demonstrations, proof-of-concepts and pilot installations.
• Support smooth project handover after order confirmation.

Market Development

• Participate in trade fairs, industry exhibitions, seminars and customer events.
• Build awareness of MELSS Industrial IoT and Smart Factory solutions.
• Stay updated with developments in smart manufacturing and industrial technologies.

Desired Candidate Profile

Experience

• 2-4 years of experience in B2B technical sales, industrial products or business development.
• Fresh engineering graduates with strong communication skills and a passion for technical sales may also be considered.
• Experience selling Industrial Automation, Sensors, Electrical Products, Instrumentation, Industrial Networking, Software Solutions or Industrial IoT products is preferred.

Educational Qualification

• B.Sc, BE or B.Tech (Electronics, Electrical, Instrumentation, Mechatronics, Mechanical, Automation or related disciplines).
• Diploma holders with relevant industrial sales experience may also be considered.

Technical Knowledge

Exposure to one or more of the following areas will be advantageous:

• Industrial IoT
• Factory Automation
• Pick-to-Light Systems
• Industrial Sensors
• PLC/SCADA Systems
• MES and Manufacturing Software
• Barcode and RFID Technologies
• Digital Factory Solutions
• Industrial Communication Networks

Skills & Competencies

• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building abilities.
• Confidence in meeting customers and delivering presentations.
• Willingness to learn technical products and manufacturing applications.
• Good problem-solving and analytical skills.
• Self-motivated with a positive attitude and strong work ethic.
• Ability to work independently while being a collaborative team member.
• Good knowledge of Microsoft Office and CRM tools.

Travel Requirements

• Frequent travel across assigned territories to meet customers and conduct product demonstrations.
• Periodic travel to manufacturing plants, customer sites and industry events.