Sales Engineer

MEL Systems and Services Ltd; Chennai District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

MEL Systems and Services Ltd in Chennai, Tamil Nadu, seeks an Industrial Digital Technology Solutions Sales Engineer with 2-3 years of experience. You will identify opportunities, build OEM and integrator relationships, and drive digital manufacturing solutions to customers across industries.

You will manage the CRM pipeline, demonstrate software and mobile apps, and negotiate terms to close orders while pursuing repeat business and AMCs. Travel to customer sites is expected.

Qualifications

• 2-3 years of work experience in industrial sales or business development.
• Experience selling digital manufacturing or industrial technology solutions is a plus.
• Willingness to travel extensively to customer sites and events.

Responsibilities

• Identify new business opportunities in manufacturing industries.
• Generate qualified leads through customer visits, references, exhibitions, seminars, and digital marketing campaigns.
• Develop relationships with OEMs, System Integrators, Consultants, and End Customers.
• Maintain an updated sales pipeline in CRM.
• Meet monthly, quarterly, and annual sales targets.
• Identify opportunities for repeat business and annual maintenance contracts (AMC).
• Visit customer plants to understand manufacturing processes.
• Conduct requirement gathering meetings with production, quality, maintenance, and IT teams.
• Analyze customer pain points and recommend suitable Digital Manufacturing solutions.
• Build long-term customer relationships.
• Conduct software demonstrations and demonstrate mobile applications.
• Explain reporting features and follow up on quotations.
• Coordinate technical discussions and negotiate commercial terms.
• Resolve customer concerns and track order closures.
• Study competitor offerings and track new technologies.
• Share market insights with management.

Skills

Consultative Selling

Technical Presentation

Negotiation

Customer Relationship Management

Proposal Discussion

Value Selling

Opportunity Qualification

Territory Management

Job description

Permanent | MEL Systems and Services Ltd | India

Posted On 09/07/2026

Job Information

Work Experience 2-3 years

10 K+

City CHENNAI

State/Province Tamil Nadu

600096

Job Description

Key Responsibilities

Business Development

• Identify new business opportunities in manufacturing industries.
  
• Generate qualified leads through customer visits, references, exhibitions, seminars, and digital marketing campaigns.
  
• Develop relationships with OEMs, System Integrators, Consultants, and End Customers.
  
• Maintain an updated sales pipeline in CRM.
  
• Meet monthly, quarterly, and annual sales targets.
  
• Identify opportunities for repeat business and annual maintenance contracts (AMC).
  
• Visit customer plants to understand manufacturing processes.
  
• Conduct requirement gathering meetings with production, quality, maintenance, and IT teams.
  
• Analyze customer pain points.
  
• Recommend suitable Digital Manufacturing solutions.
  
• Build long-term customer relationships.
  

Product Demonstration

• Conduct software demonstrations.
  
• Demonstrate mobile applications.
  
• Explain reporting features.
  

Customer Follow-up

• Follow up on quotations.
  
• Coordinate technical discussions.
  
• Negotiate commercial terms.
  
• Resolve customer concerns.
  
• Track order closure.
  
• Study competitor offerings.
  
• Track new technologies.
  
• Share market insights with management.
  

Internal Coordination

Work closely with:

• Proposal Team
  
• Software Development Team
  
• Project Managers
  
• Business Analysts
  
• Application Engineers
  
• Marketing Team
  
• Finance Team
  

CRM Management

Maintain records of:

• Leads
  
• Customer interactions
  
• Quotations
  
• Visit reports
  
• Lost opportunity analysis
  

Industry Exposure

Experience in one or more of the following sectors is preferred:

• Automotive
  
• Auto Components
  
• Electronics Manufacturing (EMS)
  
• Food & Beverage
  
• FMCG
  
• Chemical
  
• Renewable Energy
  
• EV Battery Manufacturing
  

Required Sales Skills

• Consultative Selling
  
• Technical Presentation
  
• Negotiation
  
• Customer Relationship Management
  
• Proposal Discussion
  
• Value Selling
  
• Opportunity Qualification
  
• Territory Management
  

Soft Skills

• Problem-solving mindset
  
• Analytical thinking
  
• Customer-focused approach
  
• Team collaboration
  
• Self-motivated and target-oriented
  
• Time management
  
• Willingness to travel extensively
  

A successful Industrial Digital Technology Solutions Sales Engineer should:

• Understand manufacturing operations and customer pain points.
  
• Effectively articulate the value of digital transformation solutions.
  
• Build trusted relationships with stakeholders at all levels.
  
• Collaborate seamlessly with technical and delivery teams.
  
• Stay informed about emerging Industry 4.0 technologies and market trends.
  
• Consistently achieve sales targets while maintaining high customer satisfaction.
  

This job description is well suited for organizations offering Industrial Digital Technology Solutions such as MES, OEE, Traceability, IIoT, SCADA, WMS, CMMS, AI-based manufacturing analytics, and Smart Factory solutions.