Job Title: Automobile Sales Executive
Department: Sales NEXA/ Arena
Industry: Automobile Dealership
Location: All over Chennai, Cuddalore & Tirupati
Reports To: Team Leader / Sales Manager
1. Job Purpose
To achieve vehicle sales targets by identifying potential customers, understanding their requirements, recommending suitable Maruti Suzuki vehicles, and providing an excellent customer experience throughout the sales process.
2. Key Responsibilities
- Identify and generate prospective customers through walk-ins, field visits, referrals, telecalling, and digital leads.
- Understand customer needs and recommend suitable vehicle models, variants, and features.
- Conduct vehicle demonstrations and arrange test drives.
- Explain vehicle specifications, pricing, finance options, exchange offers, insurance, accessories, and promotional schemes.
- Follow up with prospective customers regularly and convert enquiries into bookings and retail sales.
- Achieve monthly sales targets and maintain the required conversion ratio.
- Coordinate with finance, insurance, accessories, RTO, and delivery teams to ensure smooth vehicle delivery.
- Maintain customer enquiry records and update all sales activities in the dealership's CRM/DMS.
- Build and maintain strong customer relationships to generate repeat business and referrals.
- Ensure customer satisfaction and follow up after vehicle delivery.
- Participate in promotional activities, sales campaigns, exhibitions, and outdoor marketing initiatives.
- Adhere to dealership policies, sales processes, and customer service standards.
3. Qualification
- Minimum: 12th Pass / Any Graduate.
- A degree or diploma in Sales, Marketing, or Business Administration is an advantage.
4. Experience
- Freshers and experienced candidates are welcome.
- Automobile sales experience will be an added advantage.
- Candidates with experience in retail sales, customer service, or field sales may also apply.
5. Skills and Competencies
- Good communication and interpersonal skills.
- Customer-oriented approach and convincing ability.
- Interest in automobiles and willingness to learn about vehicle features.
- Strong follow-up, negotiation, and sales-closing skills.
- Target-oriented attitude and self-motivation.
- Basic computer knowledge and familiarity with CRM applications.
- Two-wheeler driving licence and own vehicle preferred for field activities.
6. Key Performance Indicators (KPIs)
- Monthly vehicle booking and retail targets.
- Enquiry-to-booking conversion ratio.
- Test drives and customer follow-ups.
- Lead generation and customer database management.
- Customer satisfaction and referral generation.
- Compliance with dealership sales processes.
7. Compensation and Benefits
- Salary and incentives as per company policy and industry standards.
- Attractive performance-based sales incentives.
- Training and career growth opportunities.
- Other benefits as applicable under company policy.