Sales Engineer – Product Sales (Electrical Domain)

WorkzApp; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

WorkzApp, based in Mumbai, seeks a Sales Engineer to drive product sales in electrical substations, protection systems and numerical relays. This in-house role involves pre-sales and post-sales support, lead generation, and close collaboration with technical and marketing teams.

The ideal candidate has 1–4 years in electrical sales, strong technical communication, and proficiency with CRM, Google Workspace and MS Office. No field work is required; great growth in a high-value market awaits.

Qualifications

• Bachelor's degree in Electrical Engineering (B.E./B.Tech) mandatory.
• 1–4 years of proven sales experience in electrical, power or industrial sector.
• Strong understanding of electrical substation components, numerical relays, switchgear and protection systems.
• Proficiency with CRM software, Google Workspace and MS Office suite including Excel, Word and PowerPoint.
• Strong technical communication skills to explain complex electrical concepts to customers.

Responsibilities

• Drive product sales of electrical components and solutions related to substations, protection systems and numerical relays.
• Respond to technical product enquiries from customers and recommend suitable solutions based on their requirements.
• Prepare accurate quotations and follow up with customers until order closure.
• Handle price negotiations while maintaining high customer satisfaction levels.
• Coordinate with vendors and OEMs regarding pricing, delivery schedules and technical documentation.
• Generate new leads and identify emerging product sales opportunities in the electrical sector.
• Collaborate with internal technical teams for correct product selection and provide pre-sales and post-sales support.
• Track and update the sales pipeline regularly for visibility on deal progression.
• Prepare regular sales performance reports and MIS documents.
• Work with marketing and business development on promotions and product launches.

Skills

Electrical knowledge

Sales acumen

CRM software

Google Workspace

MS Office

Education

Bachelor's degree in Electrical Engineering

Tools

CRM software

Google Workspace

MS Office

Job description

Sales Engineer – Product Sales (Electrical Domain)

Responds within 48 hours

About the role

About the Company

We are a professional organization operating in the electrical engineering and power systems domain, specializing in high-value electrical products and solutions. Our focus is on delivering cutting-edge technology in substations, protection systems, and numerical relays to meet the evolving needs of the industrial and power sector.

Role Overview

We are seeking a motivated Sales Engineer to drive product sales within the Electrical Engineering domain. This is a full-time, in-house role focused on selling high-value electrical products and solutions related to substations, protection systems, and numerical relays. There is no field work involved in this position.

Key Responsibilities

• Drive product sales of electrical components and solutions related to substations, protection systems and numerical relays
• Respond to technical product enquiries from customers and recommend suitable solutions based on their requirements
• Prepare accurate and competitive product quotations and follow up with customers until order closure
• Handle price negotiations and customer objections while maintaining high customer satisfaction levels
• Coordinate with vendors and OEMs regarding product pricing, delivery schedules and technical documentation
• Generate new leads and identify emerging product sales opportunities in the electrical sector
• Collaborate with internal technical teams for correct product selection and provide pre-sales and post-sales support
• Track and update the sales pipeline regularly to ensure visibility on deal progression
• Prepare regular sales performance reports, forecasting documents and MIS reports
• Work closely with marketing and business development teams on promotional campaigns and product launches
• Stay updated on new product launches, technical specifications and competitor offerings in the market
• Participate in internal sales meetings, product training sessions and sales strategy discussions
• Maintain accurate documentation using Google Docs, Google Sheets, CRM tools and MS Office applications
• Support team coordination and contribute to reports, evaluations and special projects as assigned

Must-Have Skills

• Bachelor's degree in Electrical Engineering (B.E./B.Tech Electrical) – mandatory
• 1–4 years of proven experience in sales within the electrical, power or industrial sector
• Strong understanding of electrical substation components, numerical relays, switchgear and protection systems
• Proficiency with CRM software, Google Workspace and MS Office suite including Excel, Word and PowerPoint
• Strong technical communication skills to explain complex electrical concepts to customers
• Self-driven and target-oriented mindset with ability to manage sales pipeline independently
• Excellent negotiation and customer relationship management skills

Good to Have

• Experience with power distribution systems and industrial electrical equipment
• Familiarity with technical standards and certifications in the electrical industry
• Previous experience in B2B product sales or solutions selling
• Knowledge of electrical protection relays and automation systems
• Exposure to vendor and OEM management practices

What You Will Gain

• Deep expertise in electrical substation technology, protection systems and numerical relays
• Hands-on experience in consultative B2B sales and complex product negotiations
• Strong technical knowledge combined with commercial acumen in the electrical domain
• Opportunity to build a specialized career in electrical product sales with clear growth trajectory
• Exposure to cross-functional collaboration with technical, marketing and business development teams

Resume Keywords:

Sales Engineer, Electrical Engineering, Product Sales, Substation Systems, Numerical Relays, Protection Systems, Technical Sales, CRM, Quotations, Sales Pipeline, B2B Sales, Electrical Components, Switchgear, Vendor Management, Price Negotiation

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Skills & tools

Electrical Engineering CRM Software Product Sales Technical Quotations Substation Systems Numerical Relays MS Office