Sales Engineer

ABB; Bengaluru; Hybrid; INR 2,500,000 - 4,000,000; Full time

Job summary

ABB’s Automation Division‑B&R is seeking an experienced sales professional for the Bangalore/Chennai region. You will drive next‑gen technology sales, manage customer relationships, and present techno‑commercial offers.

The role combines sales acumen with technical insight and requires effective negotiation across India’s southern market. You will collaborate with cross‑functional teams, participate in events, and use CRM data to forecast and grow references for after‑sales engagement.

Qualifications

• 5–10 years of sales experience in automation (PLC, SCADA, Drives, Motion or Mechatronics).
• Bachelor’s degree in Engineering (Electrical, Electronics, Instrumentation or Mechatronics).
• Preference for multinational company exposure.
• Hands‑on application development experience.
• Strong industrial sales and solution‑selling capabilities.
• Excellent communication and negotiation skills.
• Professional, integrity‑driven customer interactions.
• Fluency in English and Hindi; knowledge of regional language preferred.

Responsibilities

• Meet customers and partners regularly to generate enquiries and build pipeline.
• Analyze requirements and market trends to present techno‑commercial offers.
• Lead negotiations and close deals.
• Coordinate with internal teams for smooth project execution.
• Act as brand ambassador and OEM consultant for future technologies.
• Participate in exhibitions, seminars, and product demos.
• Drive forecasts using CRM tools for data‑driven decisions.
• Develop customer references to support after‑sales growth.

Skills

Sales experience

Communication

Negotiation

English

Hindi

Industry knowledge

Problem solving

Relationship building

Education

B.E./B.Tech in Electrical Engineering or Electronics/Instrumentation/Mechatronics

Tools

CRM tools

Job description

Your role and responsibilities:

In this role, you will be responsible for driving sales of B&R’s next generation technology, machine connectivity, automation & edge, high end motion system & technology software solutions in the southern region/market. The role demands a mix of sales acumen, technical understanding, and customer engagement.

The work model for the role is: #LI_Hybrid

This role is contributing to the Automation Division-B&R in Bangalore/ Chennai, India.

You will be mainly accountable for:

• Meeting customers and partners regularly to generate enquiries and build a strong pipeline.

• Analyzing customer requirements and market trends to create and present techno-commercial offers.

• Leading negotiations and closing deals.

• Coordinating with internal B&R teams to ensure smooth project execution.

• Acting as a brand ambassador/OEM consultant to promote B&R’s future technologies.

• Participating in exhibitions, seminars, and product demos.

• Driving accurate forecasts using CRM tools to enable data-driven decision-making and business growth.

• Building customer references to support after-sales engagement and drive further growth.

Qualifications for the role

• 5–10 years of sales experience in the automation industry (PLC, SCADA, Drives, Motion, Mechatronics)

• Bachelor’s degree in Engineering (Electrical, Electronics, Instrumentation, or Mechatronics).

• Preference for candidates with multinational company experience.

• Hands‑on application development experience.

• Strong industrial sales and solution‑selling capabilities.

• Effective communication and negotiation skills.

• High professionalism and integrity in customer interactions.

• Fluency in English and Hindi, with knowledge of at least one regional language preferred.

More about us

B&R Industrial Automation is a manufacturer of automation technology and ABB’s global center for machine and factory automation. B&R was founded in 1979 by Erwin Bernecker and Josef Rainer and has its headquarters in Eggelsberg, Upper Austria. Today, B&R is a leading global solution provider for automating machines and factories and is responsible for machine automation in ABB’s Robotics & Discrete Automation division.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.

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