Sales Development Representative (SDR) - India

Conversive (Formerly SMS Magic); Bengaluru; On-site; INR 450,000 - 750,000; Full time

Job summary

Conversive (Formerly SMS Magic) is seeking an SDR in Bengaluru to drive outbound pipeline for the India market. You will identify target accounts, engage decision-makers via cold calls, emails, LinkedIn, and other channels, and schedule meetings for the Account Executive team.

The role emphasizes building a robust pipeline, achieving monthly targets, and collaborating with Marketing and Customer Success to optimize messaging and outreach performance.

Qualifications

• 2+ years of experience in B2B SaaS outbound sales development.
• Experience prospecting and generating pipeline for the Indian market.
• Strong cold calling, email prospecting, and LinkedIn outreach.
• Experience with Salesforce CRM and sales engagement tools.
• Ability to identify key decision-makers and build targeted lists.

Responsibilities

• Generate qualified opportunities through outbound prospecting.
• Execute multi-channel outreach across calls, emails, LinkedIn.
• Research target accounts and identify stakeholders.
• Maintain a healthy pipeline of qualified prospects.

Skills

B2B SaaS outbound sales

Prospecting & pipeline generation

Cold calling

Email prospecting

LinkedIn outreach

Salesforce CRM

ABM / account-based outreach

HubSpot or marketing automation

Target achievement mindset

Communication skills

Education

Bachelor's degree in Business/Marketing or related field

Tools

Salesforce CRM

Apollo

Outreach

Salesloft

HubSpot

Job description

2 - 4 Years

Full-Time

Job Overview

We are looking for a driven and results-oriented Sales Development Representative (SDR) to drive outbound pipeline generation for our India market. In this role, you will be responsible for identifying target accounts, engaging decision-makers through cold calling, email, LinkedIn, and other outbound channels, qualifying prospects, and scheduling meetings for the Account Executive team. You will play a key role in building a strong sales pipeline and contributing directly to revenue growth.

Technical / Functional Competencies

• 2+ years of experience in B2B SaaS outbound sales development.
• Proven experience prospecting and generating pipeline for the Indian market.
• Strong cold calling, email prospecting, and LinkedIn outreach skills.
• Experience working with Salesforce CRM.
• Hands-on experience with sales engagement tools such as Apollo, Outreach, or Salesloft.
• Ability to identify key decision-makers and build targeted prospect lists.
• Excellent communication, presentation, and objection-handling skills.
• Strong account research and personalization capabilities.
• Experience working with SMB and Mid-Market customers.
• Self-motivated with the ability to consistently achieve sales targets.
• Experience using HubSpot or other marketing automation platforms.
• Exposure to account-based prospecting (ABM).
• Familiarity with qualification frameworks such as BANT, MEDDICC, or SPICED.
• Experience supporting event-driven outbound campaigns and webinar follow-ups.
• Knowledge of AI-powered sales tools and prospecting automation.

Key Responsibilities

• Generate qualified sales opportunities through outbound prospecting.
• Execute high-volume, multi-channel outreach including cold calls, emails, LinkedIn, and other digital channels.
• Research target accounts and identify key stakeholders and decision-makers.
• Build and maintain a healthy pipeline of qualified prospects.

Lead Qualification

• Engage prospects to understand their business needs and qualify opportunities.
• Schedule qualified meetings for the Account Executive team.
• Ensure smooth handoff of qualified opportunities while maintaining complete prospect context.
• Maintain accurate records of prospect interactions and sales activities in Salesforce.
• Track outreach performance, meetings booked, and pipeline contribution.
• Ensure timely follow-up with prospects and maintain CRM hygiene.
• Partner with Account Executives to align on target accounts and outreach strategies.
• Work closely with Marketing on outbound campaigns and messaging.
• Share customer insights and market feedback to improve sales strategies.
• Refine outreach messaging based on prospect feedback and campaign performance.
• Stay updated on industry trends, competitors, and customer pain points.
• Contribute ideas to improve prospecting processes and conversion rates.
• Qualified meetings booked per month.
• Outbound pipeline generated.
• Cold call, email, and LinkedIn activity against monthly targets.
• Meeting-to-opportunity conversion rate.
• Pipeline contribution attributed in CRM.
• CRM data accuracy and hygiene.
• Consistent achievement of monthly SDR targets.

Preferred Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• Experience selling into the India market.
• Strong verbal and written communication skills.
• Coachable, proactive, and passionate about building a career in SaaS sales.