Sales Development Representative – Appointment Setting

Buzy Team; Dadri; On-site; INR 300,000 - 600,000; Full time

Job summary

BuzyTeam, a unified platform for HR, recruitment, onboarding, time tracking and teamwork, seeks driven sales development professionals to fuel our growth.

You will reach prospective customers, uncover their needs and book qualified product demos, collaborating with the Business Operations Head and the demo team to ensure smooth presentations and timely follow-ups. This role emphasizes proactive outreach and hitting clear targets.

Qualifications

• 1–3 years in B2B appointment setting or SDR roles
• Strong communication, verbal and written
• Comfort with cold calling and rejection
• Ability to qualify leads with questions
• Detail-oriented with consistent follow-up

Responsibilities

• Make daily outbound calls to prospective customers using assigned lists and self-sourced leads.
• Research target businesses and identify relevant decision-makers.
• Use calls, email and LinkedIn to start conversations and generate interest in BuzyTeam.
• Qualify prospects against target customer profile and book product demos.
• Provide the demo team with clear notes on the prospect’s needs, current tools, decision-making role and timelines.
• Maintain accurate activity records, follow-ups and next steps in the CRM.
• Work toward daily/weekly/monthly targets for demos booked and attended.
• Share prospect feedback to improve targeting and outreach messaging.

Skills

B2B appointment setting

Inside sales

Cold calling

CRM tools

Communication skills

Lead qualification

LinkedIn outreach

Tools

CRM software

LinkedIn Sales Navigator

Job description

BuzyTeam brings HR, recruitment, onboarding, time tracking, tasks, projects and team communication together in one connected platform, helping businesses improve visibility, productivity and accountability.

About the Role

We are looking for driven, confident sales development professionals to generate qualified opportunities for our sales team.

Your main responsibility will be to reach prospective customers, understand their needs and book qualified product demos. You will work closely with our Business Operations Head and demo team, who will handle detailed presentations, proposals and closing.

This role suits someone who enjoys starting conversations, follows up consistently and is motivated by clear targets.

What You’ll Do

• Make daily outbound calls to prospective customers using assigned lists and self-sourced leads.
• Research target businesses and identify relevant decision-makers, including business owners and HR leaders.
• Use calls, email and LinkedIn to start conversations and generate interest in BuzyTeam.
• Understand prospects’ current processes, business challenges and interest in exploring a solution.
• Qualify prospects against our target customer profile and book relevant product demos.
• Explain BuzyTeam’s value clearly and handle initial questions and objections.
• Confirm appointments, send reminders and follow up on missed meetings to improve attendance.
• Provide the demo team with clear notes on the prospect’s needs, current tools, decision-making role and expected timelines.
• Maintain accurate activity records, follow-ups and next steps in the CRM.
• Work toward agreed daily activity targets and weekly and monthly targets for qualified demos booked and attended.
• Share prospect feedback to improve targeting and outreach messaging.

What We’re Looking For

• Preferably 1–3 years of experience in B2B appointment setting, inside sales, telecalling or an SDR/BDR role. Strong freshers with excellent communication skills may also apply.
• Confident, professional verbal and written communication.
• Comfort with regular cold calling and handling rejection.
• Strong listening skills and the ability to ask relevant qualifying questions.
• Consistent follow-up habits and attention to detail.
• A goal-oriented, organised and coachable approach.
• Ability to learn a software product and explain its business benefits simply.
• Familiarity with CRM tools, LinkedIn and outreach platforms is an advantage.

Preferred Experience

• Appointment setting for B2B SaaS or business software.
• Experience reaching business owners, HR managers or senior decision-makers.
• Exposure to HRMS, payroll, recruitment or workforce management software.

How Success Will Be Measured

• Qualified demos booked and attended.
• Relevance of prospects and quality of qualification.
• Meeting attendance rate.
• Consistent outreach and timely follow-ups.
• Accurate CRM records and useful handover notes.