Sales Development Rep. Lead (SDR Lead)

Pixelo Digital; Navi Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Pixelo Digital is seeking an SDR Lead with 3–6 years of B2B SaaS demand generation experience. You will bridge product, marketing, and engineering to build data-driven, automated GTM pipelines using platforms like Clay, n8n, make.com, and more. Lead multi-channel campaigns and drive SQLs/MQLs and meetings.

The role emphasizes automation, tooling, and cross-functional collaboration within a fast-paced environment, focusing on scalable revenue workflows and strong GTM execution.

Qualifications

• 3–6 years of experience in B2B SaaS demand generation.
• Experience bridging product, marketing and engineering to scale revenue workflows.
• Strong hands-on experience with GTM tools and marketing automation.

Responsibilities

• Develop and execute lead-generation outbound strategies to drive revenue growth.
• Design multi-channel campaigns (Cold emails, calls, LinkedIn, WhatsApp) to generate high-quality leads.
• Deliver a weekly set number of SQLs, MQLs, and meetings via outbound motion.

Skills

Lead generation

Outbound campaigns

Marketing automation

CRM tooling

Data-driven GTM

Education

Bachelor's degree in marketing/business

Master's degree (bonus)

Tools

Clay

n8n

make.com

Zapier

Phantombuster

HubSpot

Salesforce

Zoho

Instantly

Smartlead

Apollo

Prospectoo

Job description

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About Pixelo:

As a new-age B2B demand generation and product company, we specialise in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customised to meet the individual needs of each client.

About the Role – Sales Development Rep. Lead

We’re looking for an SDR Lead (experience in B2B SaaS) who can bridge the gap between product, marketing, and engineering to build and scale revenue-focused workflows. If you’re a technically sound, detail-oriented operator with deep expertise in automation, enrichment, lead routing, and tool integrations, we’d love to connect.

This role is ideal for someone with strong growth engineering instincts, a passion for tooling, and the ability to build data-driven, automated GTM pipelines using cutting-edge platforms like Clay, n8n, make.com, and more.

Key Responsibilities:

• Develop and execute lead-generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
• Design, implement, and optimise multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
• Deliver a weekly set number of SQL’s, MQL’s, and meetings via Outbound marketing motion, being accountable for the results
• Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
• Collaborate closely with the content marketing team to develop and optimise high-quality lead-generation outbound messaging
• Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.
• Analyse and report on the performance of lead generation campaigns, providing insights and recommendations to optimise marketing effectiveness and increase ROI.
• Collaborate with the customer sales team to ensure seamless lead handoff and alignment between marketing and sales processes.
• Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies.
• Manage client relationships, ability to strategise and present cohesively.

Key Tools You’ll Work With

• Automation & Workflow Builders: 3-6 years of experience using - Clay, n8n, make.com, Zapier, Phantombuster
• CRMs & Outreach: HubSpot, Salesforce, Zoho, Instantly, Smartlead, Apollo, Prospectoo

Qualifications:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• 3–6 years of experience in B2B SaaS demand generation, preferably within the technology industry.
• Preferred qualifications include prior involvement in B2B marketing.
• Strong hands-on experience with GTM tools like Clay, Smartlead, Instantly, Phantombuster, etc.
• Familiarity with CRMs (HubSpot, Salesforce, or similar) and marketing automation platforms.
• Analytical mindset with a strong grip on numbers, funnels, and GTM KPIs.
• Ability to work cross-functionally and manage competing priorities in a fast-paced setup.

Contact Information: [e-mail]