Growth & Strategy Lead (B2B Marketing)

Pixelo Digital; Navi Mumbai; On-site; INR 1,000,000 - 1,400,000; Full time

Job summary

A growing B2B marketing firm in Navi Mumbai is seeking a Mid-Senior level professional to lead B2B sales growth through innovative marketing strategies. The role requires experience in demand generation, collaborative teamwork, and strong project management skills. Responsibilities include managing a sales team, driving lead generation efforts, and optimizing marketing campaigns across multiple channels. Ideal candidates should have a strong educational background in marketing or business and a proven track record in the B2B SaaS sector.

Qualifications

• 3-6 years in B2B SaaS demand generation, preferably within the technology industry.
• Strong knowledge of demand generation tools and tactics.
• Proficient in measuring and analyzing campaign performance.

Responsibilities

• Lead a high-performing sales team with data-driven strategies.
• Drive outbound lead generation and client engagement.
• Collaborate on creative assets for paid ad campaigns.

Skills

Demand generation strategies

Marketing analytics

Project management

Collaborative mindset

Results-oriented

Education

Bachelor's degree in marketing, business, or a related field

Master's degree (preferred)

Tools

Smartlead

Sendgrid

Apollo

CRM tools

Job description

About Pixelo

As a new age B2B demand generation and product company, we specialize in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customized to meet the individual needs of each client.

Role Overview

Lead B2B sales growth through strategic marketing campaigns, emphasizing outbound lead generation and conversion optimization. Collaborate cross-functionally to drive results, analyze performance, and innovate marketing strategies for sustained success.

Key Responsibilities

• Lead a high-performing sales team, developing and executing data-driven strategies to drive revenue growth, cultivate strategic partnerships, enhance client engagement, and provide comprehensive performance reporting to achieve company goals.
• Drive outbound lead generation through cold outreach, email campaigns, and account-based marketing to engage B2B clients.
• Design and test email deliverability strategies, apply and verify feedback loops to improve email sending practices.
• Drive ROI by strategically managing and optimizing paid ad campaigns across various platforms, while collaborating on creative assets, contributing to SEO, analyzing web performance, and presenting key insights to stakeholders.
• Develop and optimize high-quality, B2B content across various formats, leveraging research, SEO best practices, and cross-functional collaboration to strengthen brand voice, drive engagement, and establish thought leadership.
• Serve as the primary client liaison, strategically managing accounts, overseeing project execution, driving growth through upsell opportunities, and ensuring client satisfaction and compliance through proactive communication and data-driven insights.
• Drive B2B lead generation and maximize email deliverability and engagement through strategic campaign execution, technical optimization, A/B testing, segmentation, and data-driven reporting while maintaining robust email infrastructure and adhering to industry best practices.
• Generate performance reports (open rates, CTR, conversion rates, ROI), collaborate with internal teams to align email marketing efforts with business objectives, and stay informed on emerging trends and best practices.

Qualifications

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• 3-6 years in B2B SaaS demand generation, preferably within the technology industry.
• Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo, Lusha, and CRM tools.
• Proficient in marketing analytics, with the ability to measure and analyze campaign performance, identify trends, and make data-driven recommendations.
• Strong project management skills with the ability to prioritize and manage multiple projects and stakeholders simultaneously.
• Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.
• Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs.

Contact Information

[e-mail]

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Marketing Services

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