Sales Executive

Vr Industries; Gurugram District; On-site; INR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Travel/field allowance

Job summary

Vr Industries is seeking a dynamic Sales Executive – General Trade (GT) to drive distribution growth across the territory. You will manage distributors, expand retail outlets, and generate primary and secondary sales while ensuring product availability and achieving monthly targets.

The role requires 1–4 years of FMCG/General Trade experience, a graduate in any discipline, and willingness to travel. Two-wheeler and valid licence preferred. Permanent, full-time position with growth opportunities.

Qualifications

• Good communication and negotiation skills are essential.
• Strong target orientation with a track record of achieving sales goals.
• Experience in FMCG General Trade / Retail Sales preferred.
• Distributors/retailer handling experience is a plus.

Responsibilities

• Achieve monthly, quarterly and annual sales targets for the assigned territory.
• Manage and develop relationships with distributors, wholesalers and retailers.
• Drive primary and secondary sales through the General Trade channel.
• Identify and onboard new retailers and expand market coverage.
• Conduct regular market and retailer visits to ensure product availability and visibility.
• Generate orders from retailers and distributors and ensure timely order execution.
• Ensure proper implementation of company schemes, promotions and trade offers.
• Monitor stock availability, product movement and stock liquidation.
• Track competitor activities, pricing, schemes and market trends.
• Develop strong relationships with retailers and channel partners.
• Ensure timely collection of outstanding payments as per company policy.
• Maintain daily sales and market visit reports through the company's reporting system/app.
• Share regular updates on sales performance, market feedback and competitor activities.
• Work closely with the distributor and internal teams for smooth market operations.

Skills

Good communication

Negotiation skills

Target-oriented

Retail sales knowledge

MS Excel basics

Field sales

Education

Graduate in any discipline

Tools

MS Excel

Sales reporting apps

Job description

Sales Executive General Trade (GT)

Department: Sales
Industry: FMCG / Food Products
Job Type: Full Time
Job Location: Multiple Locations / As per Business Requirement
Experience: 1–4 Years
Qualification: Graduate in any discipline
Employment Type: Permanent

Job Summary

We are looking for a dynamic and result-oriented Sales Executive – General Trade (GT) to drive sales and distribution growth in the assigned territory.

The candidate will be responsible for managing distributors, expanding retail outlets, generating primary and secondary sales, ensuring product availability and achieving monthly sales targets.

Key Responsibilities

• Achieve monthly, quarterly and annual sales targets for the assigned territory.
• Manage and develop relationships with distributors, wholesalers and retailers.
• Drive primary and secondary sales through the General Trade channel.
• Identify and onboard new retailers and expand market coverage.
• Conduct regular market and retailer visits to ensure product availability and visibility.
• Generate orders from retailers and distributors and ensure timely order execution.
• Ensure proper implementation of company schemes, promotions and trade offers.
• Monitor stock availability, product movement and stock liquidation.
• Track competitor activities, pricing, schemes and market trends.
• Develop strong relationships with retailers and channel partners.
• Ensure timely collection of outstanding payments as per company policy.
• Maintain daily sales and market visit reports through the company's reporting system/app.
• Share regular updates on sales performance, market feedback and competitor activities.
• Work closely with the distributor and internal teams for smooth market operations.

Required Skills

• Good communication and negotiation skills.
• Strong convincing and relationship-building ability.
• Target-oriented and result-driven approach.
• Good knowledge of FMCG General Trade / Retail Sales.
• Distributor and retailer handling experience.
• Good knowledge of the local market.
• Ability to work independently in a field-sales environment.
• Basic knowledge of MS Excel and sales reporting applications.
• Willingness to travel extensively within the assigned territory.

Eligibility

• Experience: 1–4 years in FMCG / Food / Consumer Goods / General Trade Sales preferred.
• Freshers with strong communication and sales aptitude may also be considered.
• Two-wheeler and valid driving licence preferred.
• Candidates with existing distributor/retailer market knowledge will be preferred.

Key Performance Indicators (KPI)

• Primary Sales Achievement
• Secondary Sales Achievement
• New Retailer Addition
• Outlet Coverage
• Productive Calls
• Distributor Performance
• Collection Achievement
• Market Visit & Reporting Compliance
• Distribution Width & Depth
• Target Achievement %

What We Offer

• Competitive salary
• Performance-based incentives
• Travel/field allowance as per company policy
• Opportunity to work with a growing FMCG/food brand
• Career growth opportunities

If you are passionate about sales, enjoy field work and have a strong understanding of the General Trade market, we would like to hear from you