Job Title: Sales Coordinator
Department: B2B Sales
Reports to: B2B Sales Head
Company Overview
Tent Studio, a unit of Shree Variety Emporium and Kajla Santa Poly Pvt. Ltd., is a prominent event and wedding industry business serving Bihar, Jharkhand, and Nepal. Established in 2017, the company specializes in manufacturing and retailing event-related products, with a focus on affordability, availability, creativity, quality, and customer satisfaction.
Position Overview
The Sales Coordinator is the operational backbone of Tent Studio’s B2B Sales function. This role manages order processing, customer coordination, stock and dispatch visibility, CRM tracking, payment follow‑ups, and sales reporting. The coordinator supports the field sales team by owning back‑office activities with accuracy, speed, and accountability.
Key Responsibilities
- Sales Order Management and Customer Coordination: Prepare and process sales orders accurately in the ERP/CRM system; coordinate order confirmations, documentation, and status updates; check customer credit limits and escalated exceptions for approval; ensure same‑day order entry and real‑time status visibility; act as a communication link between customers, sales, accounts, warehouse, and dispatch; resolve queries and follow up through closure.
- Inventory, Dispatch, and Stock Coordination: Coordinate the order‑to‑dispatch cycle with the warehouse; confirm stock availability before dispatch; share LR/Builty copies and delivery updates; send daily stock updates to the sales team; flag shortages and out‑of‑stock items; and coordinate priority dispatches for urgent or high‑value orders.
- CRM Tracking and Monitoring: Track and verify salespersons’ daily field activities in the CRM; ensure leads, follow‑ups, meeting outcomes, and pipeline stages are updated by end of day; monitor pipeline health and escalated stalled leads or delayed follow‑ups; prepare CRM activity reports for review and planning.
- Sales Analytics, Reporting, and Strategy Support: Prepare daily, weekly, and monthly sales reports, dashboards, and performance analyses; compare branch‑wise targets with achievements and highlight variances and root causes; support sales strategy, territory planning, and action plans; maintain CRM reports, payment trackers, dispatch summaries, and MIS sheets; organize documentation; and provide data‑backed insights for review and business planning.
- Invoicing, Payments, and Ledger Management: Confirm customer payments with accounts and sales teams; update ERP/CRM payment entries with accurate payment modes; coordinate invoice generation and share invoices within 24 hours of dispatch; share ledger statements and support reconciliation; resolve billing, rate, discount, and debit/credit note issues; send structured payment reminders; maintain overdue follow‑up records; and escalated significant overdue amounts.
Required Qualifications and Experience
- Graduate in any discipline; Commerce or Business Administration preferred.
- 2–3 years of experience in sales coordination, sales operations, or inside sales.
- Experience in distribution, B2B supply, FMCG, or the events industry is preferred.
Skills and Competencies
- Strong communication, coordination, teamwork, and stakeholder management skills.
- Problem‑solving and decision‑making ability in fast‑paced, high‑pressure situations.
- Excellent time management, task prioritization, follow‑up discipline, and attention to detail.
- Customer relationship management, professional etiquette, and conflict‑resolution skills.
- Proficiency in MS Office, especially Excel for MIS and reporting, as well as Word and PowerPoint.
- Hands‑on experience with CRM tools and sales tracking platforms; comfortable using ERP systems for order processing and inventory management.
Salary: Competitive, based on market standards and candidate experience.