Sales Business Enablement Specialist

Kornferry; Bengaluru; Hybrid; INR 700,000 - 1,000,000; Full time

Job summary

Korn Ferry in Bengaluru seeks a Sales Enablement Specialist to enhance face-to-face selling time for Business Development Executives by delivering data collection, compilation, and analytics to identify and nurture prospective clients.

The role supports BDEs with market research, call preparation materials, and prospect proposals, leveraging CRM and social media to drive new business opportunities.

Qualifications

• 2 years of experience in business or market research or equivalent.
• Excellent verbal and written communications.
• Thorough knowledge of the complete Microsoft Office suite.

Responsibilities

• Work with approximately 4-8 assigned BDEs to assist them in qualifying prospects by conducting market research on the company, industry segment, strategic players and current insurance arrangements.
• Develop customized occupancy specific initial call preparation materials as well as research meeting packets for the BDE to use to support the development of the prospect and to promote the value of a relationship with FM.
• Develop, implement and track results of lead nurturing campaigns via email for inactive prospects (e.g., Above Funnel). This will include executing and managing direct marketing campaigns (e.g., clutter busters, e-newsletters, brochures and systematic pinging) to support development of new business opportunities.
• Assist the BDE in the development of prospect proposals and prospects requests for information.
• Assist the BDE with developing and managing a social media presence and accessing relevant information on prospects

Skills

Microsoft products

CRM systems (Dynamics)

Web mining

Social networking tools

Data-driven insights

Communication skills

Multitasking

Job description

About us:

We are a highly successful 190-year-old, Fortune 500 commercial property insurance company of 6,000+ employees with a unique focus on science and risk engineering. Businesses worldwide trust our expertise to protect their assets, relying on our comprehensive risk assessments and robust, engineering-based insurance solutions to safeguard against fire, natural disasters, and other perils. Serving over a quarter of the Fortune 500 and major corporations globally, we deliver data-driven strategies that enhance resilience, ensure business continuity, and empower organizations to thrive. We are strategic location for driving our global operational efficiency. Our presence in India allows us to leverage the country's talented workforce and advance our capabilities to serve our clients better. We have diverse corporate functions that emphasize research, advanced technologies like AI and analytics, risk engineering, research, finance, marketing, HR, etc. working together to provide innovative solutions and nurture lasting relationships from co-workers to clients.

Position Summary:

In order to increase face-to-face selling time for Business Development Executives (BDE), the Sales Enablement Specialist will provide data collection, compilation, and analytics to assist in the identification, development and nurturing of prospective clients. Ensure that the BDE has the requisite data, knowledge and resources to efficiently and effectively drive sales.

Job Responsibilities:

• Work with approximately 4-8 assigned BDEs to assist them in qualifying prospects by conducting market research on the company, industry segment, strategic players and current insurance arrangements. This would include gathering competitive market intelligence and may include calls to confirm contacts at a prospect organization.
• Develop customized occupancy specific initial call preparation materials as well as research meeting packets for the BDE to use to support the development of the prospect and to promote the value of a relationship with FM. Ensure that data is drawn from country sources and deployed in the preferred language of the prospect.
• Develop, implement and track results of lead nurturing campaigns via email for inactive prospects (e.g., Above Funnel). This will include executing and managing direct marketing campaigns (e.g., clutter busters, e-newsletters, brochures and systematic pinging) to support development of new business opportunities.
• Assist the BDE in the development of prospect proposals and prospects requests for information.
• Assist the BDE with developing and managing a social media presence and accessing relevant information on prospects

Skill and Experience:

• 2 years of experience required to perform essential job functions.
• Additional Experience Qualifier (optional): 2-4 years experience in business or market research or equivalent; Business/prospect analysis experience a plus
• Excellent verbal and written communications skills with the ability to communicate effectively with other Business Development Specialists and assigned Business Development Executives
• Thorough knowledge of the complete suite of Microsoft products
• Experience with CRM systems (i.e., Microsoft Dynamics) a plus.
• Proven experience mining the web and familiarity with social networking tools
• Proven ability to multitask and establish priorities

Must Have Skills:

• Thorough knowledge of the complete suite of Microsoft products, experience with CRM systems, experience mining the web and familiarity with social networking tools, converting data into actionable insights