Sales & Business Development Lead – Embedded & B2B Solutions

Innotrat Labs; Chennai District; On-site; INR 800,000 - 1,600,000; Full time

Job summary

Innotrat Labs in Chennai is seeking a proactive Sales & Business Development Lead to front-end client interactions, gather requirements, and translate specs into feasibility, effort, cost estimates, and final commercial proposals. This role covers automotive telematics, EMS, module collaborations, and Innomart software, with emphasis on closing high-value enterprise deals.

You will negotiate, manage pipelines, and feed customer insights back to the product teams while driving monthly and

Qualifications

• Bachelor’s degree in Business, Marketing, Electronics Engineering, or related field.
• 2–5 years in technical B2B sales, embedded hardware, EMS, or tech software.
• Ability to grasp complex hardware specs and articulate value.
• Strong negotiation, pipeline tracking, and enterprise deal closing.
• Willing to travel within Chennai and regional hubs.
• Commission structure: 3–5% EMS/Dongles, 5–8% modules, up to 10% Innomart.

Responsibilities

• Act as the direct front-end point of contact for prospective B2B clients to capture initial product specifications, functional requirements, and project scope.
• Collaborate with internal technical teams to evaluate feasibility, effort, timelines, and pricing for precise quotes.
• Prospect, present, negotiate, and close deals across product verticals.
• Sell Automotive Telematics Dongles to B2B customers and enterprise fleets.
• Lead EMS/Contract Manufacturing discussions including PCB fabrication and turnkey hardware.
• Oversee Innomart software onboarding, licensing, and integration packages.
• Manage pipeline and follow-ups; ensure smooth post-sale handoffs.
• Provide market insights to product teams to guide roadmap.
• Consistently hit monthly, quarterly, and annual revenue targets.

Skills

Technical B2B sales

Embedded hardware

Strategic negotiation

Customer relationship

Lead generation

Education

Bachelor’s degree in Business/Marketing/Electronics

Tools

CRM software

Job description

Experience

2–5 years experience in B2B Technical / Embedded Sales

About Innotrat Labs-

Innotrat Labs is an innovative and fast-growing technology startup at the forefront of embedded systems, IoT, AI, and educational technology. We are dedicated to empowering innovation through cutting-edge offerings like Automobile Telematics Dongles, B2B Module Collaborations, EMS / Contract Manufacturing, and our Innomart software platform. We are a team of passionate engineers fostering a dynamic and collaborative environment.

Role Overview-

We are seeking a proactive, highly technical, and results-driven Sales & Business Development Lead to front-end client interactions in Chennai. This pivotal role will act as the primary interface for prospective clients, gathering requirements and working directly with internal engineering backend support to translate specs into feasibility, effort, cost estimation, and final commercial proposals. The ideal candidate is an effective strategic thinker and a go-getter who can independently handle follow-ups, drive client negotiations, and actively close deals across hardware, contract manufacturing, module sales, and software platforms.

Key Responsibilities:

• Client Interface & Requirement Gathering: Act as the direct front-end point of contact for prospective B2B clients to capture initial product specifications, functional requirements, and project scope.
• Scoping & Proposal Coordination: Collaborate closely with internal technical teams to evaluate technical feasibility, development effort, timelines, and pricing to deliver precise commercial quotes.
• End-to-End Sales & Revenue Driving: Actively prospect, present, negotiate, and close deals across our key product verticals:
• Automobile Telematics Dongles: B2B commercial sales and enterprise fleet implementations.
• B2B Module Collaboration: Joint development and module licensing partnerships.
• EMS / Contract Manufacturing: PCB fabrication, assembly, and turnkey hardware production services.
• Software Platforms (Innomart): Platform onboarding, software licensing, and custom integration packages.
• Pipeline Management & Follow-ups: Proactively follow up with prospects, convert active leads, manage complex sales cycles, and ensure smooth post-sale handoffs.
• Market Intelligence: Serve as a bridge between client expectations and product teams, feeding customer insights and competitor data directly back into our development roadmap.
• Sales Execution: Consistently hit and exceed monthly, quarterly, and annual hardware and software revenue targets.

Qualifications & Skills:

• Education: Bachelor’s degree in Business, Marketing, Electronics Engineering, or a related technical field.
• Experience: 2–5 years of proven hands-on experience in technical B2B sales, embedded hardware, EMS, or tech software platforms.
• Technical Communication: Ability to grasp complex hardware specs and communicate technical value propositions clearly to clients.
• Strategic Negotiation: Strong interpersonal, pipeline tracking, and deal-closing capabilities with high-value enterprise accounts.
• Self-Starter Mindset: Results-driven focus with the independence to lead client discovery while leveraging internal backend teams effectively.
• Willingness to Travel: Open to local visits within Chennai and regional client hubs as needed.
• Variable Incentives: Performance-based commission structure (3%–5% on EMS & Dongles, 5%–8% on Module Collaborations, up to 10% on Innomart Software sales)
• Be a core part of a rapidly growing tech startup and directly impact our revenue growth.
• Work with innovative, cutting-edge products in the exciting fields of embedded systems, IoT, and AI platforms.
• High-ownership role with rapid trajectory into sales leadership.
• Dynamic, collaborative environment with continuous exposure to end-to-end hardware-to-software technology stacks.