Sales Associate

PepsiCo Inc.; Nashik District; On-site; INR 550,000 - 900,000; Full time

Job summary

PepsiCo Inc. in Nashik is seeking a Channel Executive (CE) to manage distributor networks, coach PSRs, and drive market expansion. You will coordinate with distributors to achieve monthly targets, ensure stock and planogram compliance, and foster productive relationships in the market.

The role emphasizes training sales staff, setting targets, monitoring performance, and driving revenue growth through effective execution of joint business plans with distributors.

Qualifications

• Undergraduate degree is acceptable.
• Post Graduation (Tier 2/3 College) preferred.
• MBA is preferable.

Responsibilities

• Delivering Secondary monthly targets and Gross Revenue growth.
• Plan routes efficiently to increase productivity.
• Increase Net Distribution by increasing number of outlets served.
• Increase Weighted Distribution by increasing SKU count in existing outlets.
• Ensure stock availability and rack execution as per planogram.
• Build relationships in the market to maximize customer satisfaction.
• Provide one-on-one training of PSRs to develop business understanding and sales capability.
• Monthly target setting for each salesperson.
• Work with salesmen in market to coach on market execution.
• Monitor salesmen performance using regular sales reports.
• Communicate incentives and motivate salesmen to achieve targets.
• Distributor/Hub/Spokes appointment and retirement for territories.
• Manage distributor health (ROI) by ensuring adherence to Joint Business plan.
• Jointly responsible for recruitment and retention of sales representatives.
• Minimise expiry/stales by ensuring FIFO and stacking norms of products.
• Track correct and timely delivery of orders in the market.
• Ensure food compliance of every distributor.
• Facilitate development of distributor on PepsiCo sales competencies.

Education

Under graduation

Post Graduation (Tier 2/3 College)

MBA (Preferable)

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business and is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. The CE will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesmen
• Works with salesmen in market to coach him/her on market execution
• Monitors salesmen performance using regular sales reports
• Communicates incentives and motivates salesmen to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor

Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Qualifications

• Any under graduation
• Post Graduation (Tier 2/3 College)
• Preferable MBA

Experience

• 4 Years- FMCG/ Similar Sales and Distribution