Field Sales Management Asst Coord

PepsiCo; Howrah; On-site; INR 600,000 - 1,000,000; Full time

Job summary

PepsiCo invites applications for a Consumer Excellence role focused on market development and distributor coaching. The incumbent will drive secondary targets, optimize routes, and ensure distribution metrics align with joint business plans, while building strong distributor relationships in the region.

The role emphasizes training PSRs, setting monthly targets, monitoring performance, and sustaining stock availability and planogram compliance across outlets.

Qualifications

• FMCG Sales and Distribution Model.
• Data proficiency – ROI Model.
• Local language (good to have) and Basic English.

Responsibilities

• Delivering Secondary monthly targets and gross revenue growth.
• Plan routes efficiently to increase productivity.
• Increase net distribution by expanding outlets served.
• Increase weighted distribution by SKU count in outlets.
• Ensure stock availability and rack execution per planogram.
• Build relationships in the market to maximize customer satisfaction.
• One-on-One training of PSRs to develop sales understanding and capability.
• Monthly target setting for each salesperson.
• Coach market personnel on execution and monitor performance.

Skills

FMCG Sales

ROI Model

Basic English

Local language

Tools

Excel

Word

Outlook

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business. They are the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. They will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesperson
• Works with salesperson in market to coach them on market execution
• Monitors salesperson performance using regular sales reports
• Communicates incentives and motivates salesperson to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Knowledge

• 1. FMCG Sales and Distribution Model
• 2. Computer – Excel, Word, Outlook
• 3. Local language (good to have) and Basic English
• 4. Data proficiency – ROI Model