Field Sales Management Asst Coord

PepsiCo Inc.; Durgapur; On-site; INR 600,000 - 850,000; Full time

Job summary

PepsiCo in India is seeking a Channel Executive to manage a network of distributors and drive market growth. You will coach PSRs, plan routes, ensure stock availability and execute joint business plans to boost revenue and distribution.

Role focuses on distributor development, territory planning, and ensuring FIFO, with a hands-on approach to improving retail execution and sales performance across assigned markets.

Qualifications

• FMCG Sales and Distribution Model.
• Computer – Excel, Word, Outlook.
• Local language (good to have) and Basic English.
• Data proficiency – ROI Model.

Responsibilities

• Delivering Secondary monthly targets and Gross Revenue growth.
• Planning routes efficiently to increase productivity.
• Increase Net Distribution by increasing number of outlet served.
• Increases Weighted Distribution by increasing SKU count in existing outlets.
• Ensuring stock availability and Rack Execution as per planogram.
• Relationship building in the market to maximize customer satisfaction.
• One-on-One training of PSRs to develop business understanding & sales capability.
• Monthly target setting for each salesperson.
• Works with salesperson in market to coach them on market execution.
• Monitors salesperson performance using regular sales reports.
• Communicates incentives and motivates salesperson to achieve targets.
• Distributor/Hub/Spokes appointment and retirement for territories.
• Managing DB health (ROI) by ensuring adherence to Joint Business plan.
• Jointly responsible for recruitment and retention of sales representatives.
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products.
• Tracking correct and timely delivery of orders in the market.
• Ensuring food compliance of every distributor.
• Facilitating development of distributor on PepsiCo sales competencies.

Skills

FMCG Sales

Data Proficiency

ROI Model

Tools

Excel

Word

Outlook

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business. They are the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. They will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesperson
• Works with salesperson in market to coach them on market execution
• Monitors salesperson performance using regular sales reports
• Communicates incentives and motivates salesperson to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Knowledge

• 1. FMCG Sales and Distribution Model
• 2. Computer – Excel, Word, Outlook
• 3. Local language (good to have) and Basic English
• 4. Data proficiency – ROI Model