Sales Asst Coordinator

PepsiCo Inc.; Katihar; On-site; INR 600,000 - 900,000; Full time

Job summary

PepsiCo Inc. seeks a capable Channel Executive to drive distributor performance in Bihar and surrounding markets. You will plan routes, coach PSRs, and ensure stock availability while expanding the distributor network and improving market execution.

Key responsibilities include setting monthly targets, monitoring sales, and maintaining joint business plans to deliver sustainable sales growth and customer satisfaction.

Qualifications

• FMCG Sales and Distribution Model.
• Computer - Excel, Word, Outlook.
• Local language (good to have) and Basic English.
• Data proficiency - ROI Model.

Responsibilities

• Delivering Secondary monthly targets and Gross Revenue growth.
• Planning routes efficiently to increase productivity.
• Increase Net Distribution by increasing number of outlets served.
• Increases Weighted Distribution by increasing SKU count in outlets.
• Ensuring stock availability and Rack Execution as per planogram.
• Relationship building in the market to maximize customer satisfaction.
• One-on-One training of PSRs to develop business understanding & sales capability.
• Monthly target setting for each salesperson.
• Coaching salespeople in-market on market execution and monitoring performance.
• Communicates incentives and motivates salesperson to achieve targets.
• Distributor/Hub/Spokes appointment and retirement for territories.
• Managing DB health (ROI) by ensuring adherence to Joint Business plan.
• Recruitment and retention of sales representatives.
• FIFO and stacking norms to minimize expiry/stales.
• Tracking correct and timely delivery of orders in the market.
• Ensuring food compliance of every distributor.

Skills

FMCG Sales

Distribution Model

ROI Model

Local language

Tools

Excel

Word

Outlook

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business. They are the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. They will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth


• Planning routes efficiently to increase productivity


• Increase Net Distribution by increasing number of outlet served


• Increases Weighted Distribution by increasing SKU count in existing outlets


• Ensuring stock availability and Rack Execution as per planogram


• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability


• Monthly target setting for each salesperson


• Works with salesperson in market to coach them on market execution


• Monitors salesperson performance using regular sales reports


• Communicates incentives and motivates salesperson to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories


• Managing DB health (ROI) by ensuring adherence to Joint Business plan


• Jointly responsible for recruitment and retention of sales representatives


• Minimizing expiry/stales by ensuring FIFO and stacking norms of products


• Tracking correct and timely delivery of orders in the market


• Ensuring food compliance of every distributor


• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Knowledge

1. FMCG Sales and Distribution Model


2. Computer - Excel, Word, Outlook


3. Local language (good to have) and Basic English


4. Data proficiency - ROI Model