Sales Associate

PepsiCo; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

PepsiCo is seeking a field sales/Distributor Manager in Delhi to drive joint business plans with distributors, expand outlets, and ensure execution of planograms. The role involves coaching PSRs, planning routes, and improving distribution metrics to deliver sustainable revenue growth.

You will work closely with distributors to resolve market challenges, ensure stock availability, and build lasting customer relationships through effective field execution.

Qualifications

• Graduation or Post Graduation is required.
• Experience in sales or distribution roles within consumer goods is preferred.
• Strong communication and coaching skills for field sales teams.

Responsibilities

• Achieve Sec Value against plan and drive incremental business.
• Expand outlets and distribution; focus on range selling including innovation.
• Plan routes efficiently to boost productivity and ensure timely deliveries.
• Improve distribution metrics like %age of outlets billed and order accuracy.
• Coach PSRs, set monthly targets, and monitor performance.

Skills

Market Planning

Distributor Management

Sales Coaching

Team Coordination

Customer Relationship

Education

Graduation or Post Graduation

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business. He is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

• Sec Value Achievement Vs. Plan
• Outlets/Distribution Addition
• Range Selling (Including focus on innovation)
• %age Outlet billed
• Order Cancellation Rate

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesmen
• Works with salesmen in market to coach him/her on market execution
• Monitors salesmen performance using regular sales reports
• Communicates incentives and motivates salesmen to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Any Graduation or Post Graduation