Sales & Application Engineer

Classic Search; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Classic Search is seeking a Sales & Application Engineer in Bangalore to drive sales of solid carbide tools across Karnataka. You will build dealer networks, train partners, and provide application support, visiting customer plants and coordinating trials.

The role requires strong technical knowledge of machining, customer-facing experience, and willingness to travel extensively inside Karnataka. A mechanical/production engineering background is preferred.

Qualifications

• Solid carbide or cutting tools sales experience.
• Strong technical understanding of machining and solid carbide tooling.
• Experience in business development and dealer/channel management.
• Good communication and interpersonal skills.
• Strong technical aptitude and problem-solving ability.
• Willingness to travel extensively across Karnataka.

Responsibilities

• Achieve monthly and annual sales targets for solid carbide tools.
• Identify and develop customers across machining, automotive, aerospace, die-mould and job-shop segments.
• Conduct plant visits, understand machining applications and recommend suitable tooling solutions.
• Provide first-level technical support related to tool selection, machining parameters and troubleshooting.
• Conduct product demonstrations, trials and customer training.
• Coordinate with the internal application team for advanced trials and tool performance validation.
• Build, manage and expand the dealer network across Karnataka.
• Train dealers on product features, applications and sales pitches.
• Monitor dealer performance and secondary sales.
• Develop relationships with production heads, machinists and purchase teams.
• Handle customer complaints, technical issues and commercial follow-ups.
• Prepare MIS, sales forecasts and visit reports.
• Gather competitor, pricing and market intelligence.

Skills

Solid carbide sales

Technical understanding

Dealer/channel management

Communication

Problem solving

Travel willingness

Education

Diploma/Degree in Mechanical or Production Engineering

Job description

Position: Sales & Application Engineer
Location: Bangalore, Karnataka

Role Overview:
The position will be responsible for sales and business development activities for solid carbide cutting tools across Karnataka. The role requires strong technical knowledge, customer-facing experience, application understanding, and proven dealer/channel development experience. The position is Bangalore-based with extensive travel across Karnataka.

Key Responsibilities

• Achieve monthly and annual sales targets for solid carbide tools.
• Identify and develop customers across machining, automotive, aerospace, die-mould and job-shop segments.
• Conduct plant visits, understand machining applications and recommend suitable tooling solutions.
• Provide first-level technical support related to tool selection, machining parameters and troubleshooting.
• Conduct product demonstrations, trials and customer training.
• Coordinate with the internal application team for advanced trials and tool performance validation.
• Build, manage and expand the dealer network across Karnataka.
• Train dealers on product features, applications and sales pitches.
• Monitor dealer performance and secondary sales.
• Develop relationships with production heads, machinists and purchase teams.
• Handle customer complaints, technical issues and commercial follow-ups.
• Prepare MIS, sales forecasts and visit reports.
• Gather competitor, pricing and market intelligence.

Mandatory Requirements

• years of experience specifically in solid carbide or cutting tools sales.
• Strong technical understanding of machining and solid carbide tooling.
• Experience in business development and dealer/channel management.
• Good communication and interpersonal skills.
• Strong technical aptitude and problem-solving ability.
• Target-oriented and self-motivated.
• Willingness to travel extensively across Karnataka.
• Diploma/Degree in Mechanical or Production Engineering is preferred.