Sales And Marketing Executive

Ironmart Pvt. Ltd.; Pune District; Hybrid; INR 350,000 - 520,000; Full time

Job summary

Ironmart Pvt. Ltd. in Pune district invites a dynamic Sales & Marketing Executive to drive business growth in the iron and steel sector.

You will develop new business, manage existing customers, generate leads, visit markets, and work toward monthly targets. The role requires deep knowledge of steel products and industrial customers, with field visits to construction and fabrication sectors, coordinating with Purchase, Stock, Production, Dispatch, and CRM teams to ensure timely delivery and

Qualifications

• 2–5 years of experience in sales in iron and steel sector.
• Knowledge of steel products, industrial customers, contractors and fabricators.
• Strong field sales, lead generation, and target achievement.
• Proficient in MS Excel and CRM tools.

Responsibilities

• Generate new leads and convert to customers.
• Identify potential steel and construction sector clients.
• Achieve monthly and annual sales targets.
• Coordinate with internal teams for timely fulfillment.
• Maintain regular follow-up with customers and manage orders.

Skills

Communication

Negotiation

Sales

Field sales

CRM

MS Excel

Networking

Education

Graduate / MBA in Sales & Marketing

Diploma in relevant field

Tools

CRM software

MS Excel

Job description

JOB DESCRIPTION

Sales & Marketing Executive Iron & Steel Industry

Department: Sales & Marketing
Industry: Iron & Steel / Steel Trading / Fabrication
Job Type: Full-Time
Experience: 2–5 Years
Reporting To: Sales Manager / Business Head

About the Role

We are looking for a dynamic and result-oriented Sales & Marketing Executive with experience in the Iron & Steel industry. The candidate will be responsible for developing new business, managing existing customers, generating sales leads, conducting market visits, and achieving monthly sales targets.

The ideal candidate should have a strong understanding of steel products, industrial customers, construction companies, fabricators, contractors, infrastructure companies, and dealers.

Key Responsibilities

1. Sales & Business Development

• Generate new leads and convert them into customers.
• Identify potential customers in the steel, construction, fabrication, infrastructure, manufacturing and industrial sectors.
• Achieve monthly and annual sales targets.
• Develop new markets and territories for steel products.
• Handle enquiries, quotations, negotiations and order closures.
• Maintain regular follow-up with prospective and existing customers.
• Develop long-term relationships with key customers.

2. Product & Market Knowledge

• Develop good knowledge of MS plates, sheets, angles, channels, beams, flats, pipes, sections, structural steel and other iron & steel products.
• Understand customer requirements regarding size, grade, quantity, specification and delivery.
• Track market prices, competitor pricing, demand and customer trends.
• Provide market feedback to management.

3. Field Sales & Customer Visits

• Conduct regular field visits to customers, contractors, fabricators, industries, dealers and project sites.
• Identify upcoming construction and industrial projects.
• Generate enquiries through direct visits, references and networking.
• Understand customer requirements and coordinate internally for timely fulfilment.

4. Order & Customer Coordination

• Coordinate with Purchase, Stock, Production, Dispatch, Accounts and CRM teams for smooth order execution.
• Follow up on stock availability, pricing, dispatch and delivery schedules.
• Ensure proper communication with customers throughout the sales cycle.
• Follow up for outstanding payments wherever required.

5. Digital & Marketing Activities

• Generate leads through WhatsApp, email, LinkedIn, social media, online platforms and digital campaigns.
• Maintain a database of customers, prospects, dealers and contractors.
• Support digital marketing initiatives for steel products.
• Share product catalogues, quotations and promotional material with customers.
• Use CRM/ERP systems to maintain accurate lead and customer records.

Target Customer Segments

The candidate will focus on customers such as:

• Construction Companies
• Infrastructure Companies
• Fabrication Companies
• Industrial Plants
• Engineering Companies
• Contractors
• Builders & Developers
• Steel Fabricators
• Manufacturing Industries
• Project CompaniesDealers & Distributors
• Agriculture Equipment Manufacturers
• Warehouses & Shed Contractors
• PEB Companies

Key Performance Indicators (KPIs)

• Monthly Sales Achievement
• New Customer Acquisition
• Number of Qualified Leads Generated
• Conversion Rate
• New Enquiries Generated
• Customer Visit Frequency
• Average Order Value
• Repeat Business
• Collection/Payment Follow-up
• Territory/Market Development
• Customer Retention

Required Skills

• Strong communication and negotiation skills.
• Good sales and convincing ability.
• Strong field-sales capability.
• Customer relationship management.Knowledge of the Iron & Steel market.
• Basic understanding of steel grades, sizes and specifications.
• Ability to understand quotations and pricing.
• Good follow-up and coordination skills.
• MS Excel, email and CRM knowledge.
• Ability to work under sales targets.
• Strong networking and relationship-building skills.

Preferred Experience

Candidates with experience in:

• Iron & Steel Trading
• Structural Steel Sales
• TMT/Steel Sales
• Fabrication Material Sales
• Industrial Sales
• Construction Material Sales
• PEB/Infrastructure Sales
• B2B Sales
• Dealer/Distributor Network Development

will be preferred.

Qualification

Graduate / MBA (Sales & Marketing) / Diploma or equivalent

Candidates with strong Iron & Steel industry sales experience may be considered irrespective of specialization.