General Manager Sales

Rajasthan Ispat Udyog

Jaipur

On-site

INR 3,500,000 - 6,000,000

Full time

9 days ago

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Job summary

Rajasthan Ispat Udyog in Jaipur, Rajasthan, seeks a General Manager – Sales to lead the entire sales function, build business strategies, and drive revenue growth. The role requires deep steel industry knowledge and strong leadership to manage sales teams, dealers, and institutional customers.

You will oversee strategy development, market expansion within Rajasthan, performance reviews, and cross-functional collaboration with procurement, logistics, and finance.

Qualifications

Bachelor's degree in Business Administration, Marketing, Commerce, Engineering, or a related field.
MBA/PGDM in Sales & Marketing will be preferred.
Strong knowledge of the Iron & Steel industry and B2B/channel sales.
Leading, negotiating, and analytical skills.

Responsibilities

Develop and implement the sales strategy and business plan.
Set monthly, quarterly, and annual sales targets for the team.
Identify new markets, customers, dealers, and opportunities.
Lead, motivate, and manage the sales team and channel partners.
Monitor dealer performance, stock, and payments; resolve issues.
Prepare regular MIS and sales forecasts for senior management.

Skills

Sales & Business Development

Team Leadership

Dealer & Distributor Management

B2B / Institutional Sales

Negotiation & Commercial Management

Market Analysis

Customer Relationship Management

Sales Forecasting

MIS & Reporting

Credit Management

MS Excel / ERP / CRM

Strong communication & presentation

Education

Bachelor's degree in Business Administration, Marketing, Commerce, Engineering, or related field

MBA/PGDM in Sales & Marketing preferred

Tools

MS Excel

ERP

CRM

Job description

Job Description General Manager (Sales)

Position: General Manager – Sales (GM – Sales)

Department: Sales & Marketing

Industry: Iron & Steel / Steel Products

Location: Jaipur, Rajasthan

Reporting To: Managing Director / Director

Job Summary

The General Manager – Sales will be responsible for leading the overall sales function, developing business strategies, achieving sales and revenue targets, managing key customers, and expanding the company's market presence. The role requires strong knowledge of the steel industry, excellent leadership skills, and the ability to manage sales teams, dealers, and institutional customers.

Key Responsibilities

1. Sales Strategy & Business Development

Develop and implement the company's overall sales strategy and business plan.
Set monthly, quarterly, and annual sales targets for the sales team.
Identify new markets, customers, dealers, distributors, and business opportunities.
Expand the company's presence across Rajasthan and other assigned markets.
Monitor market trends, customer requirements, and competitor activities.
Develop strategies to increase sales volume, revenue, and profitability.

2. Team Management

Lead, motivate, and manage the sales team.
Allocate sales targets and territories to team members.
Monitor individual and team performance.
Conduct regular sales review meetings.
Provide coaching, guidance, and training to sales personnel.
Ensure achievement of assigned sales targets.

3. Dealer & Vendor Management

Develop and maintain strong relationships with dealers and distributors.
Appoint new dealers/distributors as per business requirements.
Monitor dealer performance, sales volume, stock, and outstanding payments.
Resolve dealer and distributor grievances.
Develop schemes and business strategies to improve channel sales.

4. Key Account & Institutional Sales

Manage relationships with major customers, contractors, builders, fabricators, and institutional clients.
Develop new B2B and institutional business opportunities.
Negotiate commercial terms, pricing, and contracts within company policies.
Ensure high customer satisfaction and long‑term business relationships.

5. Market & Competitor Analysis

Regularly monitor steel prices, demand, supply, and market conditions.
Track competitor pricing, products, schemes, and market activities.
Provide market intelligence and sales forecasts to senior management.
Identify opportunities and risks affecting business growth.

6. Sales & Inventory Coordination

Coordinate with production, procurement, logistics, stores, and finance teams.
Ensure adequate stock availability according to market demand.
Monitor dispatches and delivery schedules.
Minimize stock ageing and slow‑moving inventory.

7. Collection & Credit Management

Monitor customer outstanding payments and credit limits.
Ensure timely collection of receivables.
Coordinate with the finance/accounts department for recovery of outstanding dues.
Control credit exposure and minimize bad debts.

8. Reporting & MIS

Prepare and review daily, weekly, and monthly sales reports.
Analyze sales achievement against targets.
Prepare sales forecasts and business projections.
Submit regular MIS and performance reports to senior management.
Monitor key sales KPIs and take corrective actions where required.

9. Customer Relationship Management

Maintain strong relationships with existing and potential customers.
Handle major customer complaints and commercial issues.
Ensure timely resolution of customer concerns.
Develop long‑term customer retention strategies.

10. Compliance & Process Management

Ensure sales activities are carried out according to company policies.
Ensure proper documentation of orders, quotations, invoices, and dispatches.
Coordinate with HR, Finance, Operations, and other departments for smooth business operations.

Key Performance Indicators (KPIs)

Achievement of monthly/annual sales targets
Sales revenue and profitability
New customer/dealer acquisition
Dealer/distributor network growth
Customer retention
Collection and outstanding control
Market share growth
Sales team productivity
Inventory turnover
Gross margin / contribution

Required Qualifications

Bachelor's degree in Business Administration, Marketing, Commerce, Engineering, or a related field.
MBA/PGDM in Sales & Marketing will be preferred.
Strong knowledge of the Iron & Steel industry and B2B/channel sales.
Strong leadership, negotiation, communication, and analytical skills.

Experience

12–18+ years of overall sales experience, preferably in the Iron & Steel industry.
Experience in handling large sales teams and dealer/distributor networks.
Experience in institutional/B2B sales and key account management will be an advantage.

Required Skills