Sales And Marketing Executive

Asa Diagnostics; Chennai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Asa Diagnostics seeks a proactive Sales & Marketing professional in Chennai to drive EV charging solutions. You will identify new customers, promote AC/DC chargers to diverse sectors, and coordinate marketing campaigns and digital content.

The role requires collaboration with design and website teams and a drive to meet targets. The ideal candidate has 2+ years in sales/BD, strong communication, and familiarity with CRM tools and MS Office.

Qualifications

• 2+ years of experience in sales, marketing or business development.
• Experience in EV charging, renewable energy, or related sectors preferred.
• Strong understanding of B2B sales and lead generation.
• Knowledge of social media marketing and digital promotional activities.
• Ability to coordinate with designers and website development teams.

Responsibilities

• Identify and develop new customers and business opportunities for EV charging solutions.
• Promote AC and DC EV chargers to commercial establishments, fleet operators, industries, and institutions.
• Generate leads through direct visits, cold calls, online enquiries and networking; conduct meetings and presentations.
• Develop marketing materials and coordinate promotions, exhibitions and events.
• Maintain sales activity reports and coordinate with technical teams for project execution.

Skills

Sales & BD

B2B sales

Social media marketing

Content creation

CRM tools

MS Office

Tools

CRM tools

Job description

Role & responsibilities

1. Sales & Business Development

• Identify and develop new customers and business opportunities for EV charging solutions.
• Promote AC and DC EV chargers to commercial establishments, fleet operators, industries, institutions, builders and other potential customers.
• Generate leads through direct visits, cold calls, online enquiries and networking.
• Conduct customer meetings, product presentations and demonstrations.
• Prepare quotations, proposals and follow up with customers for order conversion.
• Achieve monthly sales targets and maintain a healthy sales pipeline.
• Build and maintain strong relationships with existing and prospective customers.

2. Marketing & Brand Promotion

• Plan and execute marketing campaigns to promote EV charging products and solutions.
• Conduct market research, competitor analysis and identify potential business segments.
• Coordinate promotional activities, exhibitions, industry events and customer engagement initiatives.
• Develop marketing materials, product brochures, presentations and promotional content in coordination with the team.

3. Social Media & Digital Marketing

• Manage and coordinate regular social media posts across LinkedIn, Instagram, Facebook and other relevant platforms.
• Develop engaging content highlighting EV chargers, product features, installations and company activities.
• Work with the design team to create promotional posters, videos and digital marketing materials.
• Support digital lead generation and online advertising campaigns.
• Monitor social media enquiries and coordinate customer follow-ups.

4. Website Content & Design Coordination

• Work with the internal team to update website content, product information, images and promotional materials.
• Coordinate website design improvements, product pages and new content development.
• Ensure accurate and updated information about the company's EV charging solutions.
• Support basic SEO and online visibility initiatives.

5. Sales Reporting & Coordination

• Maintain daily and weekly sales activity reports, customer enquiries and follow-up records.
• Coordinate with technical and operations teams for customer requirements and project execution.
• Track quotations, orders and customer feedback.
• Provide regular updates on sales performance and marketing activities.

Candidate Requirements

• Minimum 2 years of experience in sales, marketing or business development.
• Experience in electrical products, EV charging, renewable energy, automotive, industrial products or related sectors is preferred.
• Good understanding of B2B sales, product promotion and lead generation.
• Knowledge of social media marketing, content creation and digital promotional activities.
• Ability to coordinate with designers and website development teams.
• Good communication, negotiation and presentation skills.
• Self-motivated, target-oriented and willing to travel for customer meetings.
• Candidates must be based in Chennai or willing to relocate to Chennai.
• Good knowledge of MS Office, Excel and CRM tools is desirable.
• Valid 2 and 4 wheeler driving licence must.