Sales and Marketing Engineer

EIE Instruments; Ahmedabad District; On-site; INR 500,000 - 700,000; Full time

Job summary

EIE Instruments is seeking a Sales and Marketing Engineer for Testing Equipment and Laboratory Instruments. This role focuses on field sales and customer engagement, requiring technical site visits and hands-on demonstrations of testing equipment.

The ideal candidate will hold a degree in Engineering and have 3-5 years of experience in a technical sales environment. Strong communication skills and relationship management capabilities are essential for this position, along with proficiency in CRM software.

Qualifications

• 3-5 years of experience in technical field sales.
• Valid driver's license and ability to travel extensively.
• Experience managing a sales territory.

Responsibilities

• Conduct field visits and technical site visits regularly.
• Demonstrate testing equipment at customer facilities.
• Build and maintain relationships with key decision-makers.
• Prepare detailed technical quotations and proposals.
• Participate in trade shows and industry workshops.

Skills

Technical field sales

Customer engagement

Communication skills

Technical presentations

Relationship management

Education

Graduates / Diploma in Engineering

Tools

CRM software (Salesforce, ERP)

Job description

Job Description: Sales and Marketing Engineer – Testing Equipment and Laboratory Instruments (Field Focus)

Reports To: [Sales Director/Business Unit Head]

Key Responsibilities

Field Sales & Customer Engagement (Primary Focus)

• Technical Site Visits: Conduct frequent, planned field visits across the assigned territory ([Specify Travel Percentage, e.g., 50-50% travel required]) to meet with R&D Managers, Quality Control Engineers, and Procurement teams.
• Hands-On Demonstrations: Transport, set up, and expertly demonstrate the capabilities of our testing equipment at customer facilities and in-house demonstration centres, handling technical Q&A on the spot.
• Consultative Selling: Act as a technical consultant, thoroughly understanding the customer's specific testing requirements including compliance standards (e.g., ASTM, ISO).
• Relationship Management: Build and maintain strong, long‑lasting relationships with key technical decision‑makers and influencers within target organizations.
• Opportunity Closure: Manage the technical sales pipeline from initial contact through to closing, negotiating complex technical quotations and sales terms.

Marketing & Business Development

• Market Feedback: Systematically collect, analyze, and report on field‑based market intelligence, including competitive product analysis and emerging customer testing requirements, to inform the company’s product roadmap.
• Technical Content: Develop field‑ready technical sales tools, presentations, and application notes.
• Trade Show Representation: Actively participate and represent the company at regional and national industry trade shows, exhibitions, and technical workshops.
• Proposal Generation: Prepare detailed, technically accurate, and commercially sound quotations, proposals, and tender responses, outlining equipment specifications, performance guarantees, and delivery timelines.
• Technical Handoff: Ensure seamless communication between the customer's technical team and our internal engineering and service departments for successful equipment installation and commissioning.

Required Qualifications

• Education: Graduates / Diploma in Engineering (e.g., Mechanical, Electrical, Industrial, or Instrumentation).
• Experience: 3-5 years of proven experience in technical field sales with a strong preference for testing and laboratory equipment.
• Field Readiness: Must possess a valid driver's license and the ability to travel extensively and independently. Experience managing a sales territory is essential.
• Communication & Presentation: Exceptional ability to deliver persuasive technical presentations and communicate complex solutions effectively to both technical and executive targeted customers.

Preferred Skills

• Proficiency with CRM software (e.g., Salesforce, ERP) for territory management and reporting.
• Existing network of contacts within Targeted Industry
• Practical, hands‑on experience operating sophisticated testing equipment.