Brand Activation Manager | FMCG MNC

Hindco Recruitment Consultants; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Hindco Recruitment Consultants in Bengaluru seeks an experienced Brand Activation Specialist to lead on-ground activations and drive campaign visibility for client brands.

The role requires 5+ years in brand activation and trade marketing, a solid understanding of consumer behavior, and proven ability to manage agencies, vendors and cross-functional teams to execute impactful retail campaigns.

Qualifications

• 5+ years of experience in brand activation and trade marketing.
• Understanding of consumer behavior, retail marketing and channel activation.
• Experience managing agencies, vendors and cross-functional teams.

Responsibilities

• Develop and execute brand activation strategies aligned with objectives.
• Plan and manage BTL campaigns, retail activations, promotions and experiential marketing initiatives.
• Monitor campaign performance and analyze consumer insights.

Skills

Brand activation

Trade marketing

Agency management

Consumer insights

Job description

• Develop & execute brand activation strategies aligned with objectives.
• Plan & manage BTL campaigns, retail activations, promotions & experiential marketing initiatives.
• Monitor campaign performance, analyze consumer insights

Required Candidate profile

• 5+ years of experience in brand activation, trade marketing
• Understanding of consumer behavior, retail marketing & channel activation.
• Experience managing agencies, vendors & different teams.