Brand Activation Manager | FMCG MNC

Hindco Recruitment Consultants; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Hindco Recruitment Consultants is seeking a seasoned Brand Activation professional to develop and execute activations that align with business goals in Mumbai. The role focuses on strategic planning, BTL campaigns, and experiential marketing to drive retail performance.

The ideal candidate brings 5+ years in brand activation and trade marketing, with strong insight into consumer behavior and channel activation, plus experience coordinating agencies and vendors to deliver integrated campaigns.

Qualifications

• 5+ years of experience in brand activation, trade marketing.
• Understanding of consumer behavior, retail marketing & channel activation.
• Experience managing agencies, vendors & different teams.

Responsibilities

• Develop & execute brand activation strategies aligned with objectives.
• Plan & manage BTL campaigns, retail activations, promotions & experiential marketing initiatives.
• Monitor campaign performance, analyze consumer insights.

Skills

Brand activation

Trade marketing

Consumer behavior

Retail marketing

Channel activation

Agency management

Job description

Develop & execute brand activation strategies aligned with objectives. Plan & manage BTL campaigns, retail activations, promotions & experiential marketing initiatives. Monitor campaign performance, analyze consumer insights.

Required Candidate profile

• 5+ years of experience in brand activation, trade marketing
• Understanding of consumer behavior, retail marketing & channel activation.
• Experience managing agencies, vendors & different teams.