Regional Market Manager

Kotak Mahindra Bank; Indore District; Presencial; INR 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Kotak Mahindra Bank is seeking a Regional Marketing Manager in Indore to build memorable consumer experiences and drive measurable acquisition. You will blend creativity with commercial thinking, delivering events, activations, and local engagements while tracking funnel performance.

The role emphasizes on-ground execution, vendor coordination, and collaboration with sales to convert leads into customers, with a focus on regional campaigns and local recall.

Formación

• 35 years of experience in BTL, events, activations, experiential or regional marketing.
• Understanding (or strong interest) in marketing funnels and performance tracking.
• Good communication skills and ability to coordinate with multiple stakeholders.
• Working knowledge of Excel and PowerPoint.

Responsabilidades

• Execute on-ground marketing activations, events, pop-ups, society activities, and local engagements.
• Help design and deliver delightful consumer experiences that drive awareness, engagement, and acquisition.
• Work on creative merchandise, giveaways, and brand assets that consumers love.
• Support branch branding and visibility initiatives to improve walk-ins and local recall.
• Coordinate with sales and branch teams to ensure leads are actioned and converted.
• Prepare reports and dashboards for campaign performance.

Conocimientos

BTL, events, activations

Educación

Master's Degree in Marketing

Herramientas

Excel

PowerPoint

Descripción del empleo

Regional Marketing Manager

Experience:3-5 years

Location:Indore

Reporting to:Regional / Zonal Marketing Lead

Travel:Moderate to high (within region)

Role Overview

Were looking for acreative, energetic, and execution-focused marketerwho is excited about buildingmemorable consumer experiences and equally excited about understandingwhat works and why.

This role blendscreativity with commercial thinking. You'll help createcool events, activations, merchandise, and on-ground experiences, while also learning how tothink funnel, track leads, and measure acquisition effectiveness.

Perfect for someone who wants tobuild brands, delight consumers, and grow into a strong, data-aware marketer.

What You'll Do

Consumer Experiences & Activations

• Executeon-ground marketing activations, events, pop-ups, society activities, and local engagements.
• Help design and deliverdelightful consumer experiencesthat drive awareness, engagement, and acquisition.
• Work oncreative merchandise, giveaways, and brand assetsthat consumers love.
• Supportbranch branding and visibility initiativesto improve walk-ins and local recall.

Funnel Thinking & Campaign Execution

• Support execution ofregional BTL campaignswith a clear understanding of the marketing funnel.
• Track and reportfunnel metricssuch as:

Leads generated

Cost per lead (CPL)

Cost per acquisition / conversion

• Coordinate with sales and branch teams to ensureleads are actioned and converted.
• Help identify what's working (and what's not) to improvecampaign efficiencyover time.

Creativity & Idea Building

• Contributefresh, creative ideasfor activations, consumer experiences, and engagement formats.
• Stay updated onnew experiential formats, events, and consumer trends.
• Help localize national campaigns intohigh-impact, on-ground executions.

Execution, Coordination & Learning

• Work closely with vendors, agencies, printers, fabricators, and partners to ensuresmooth execution.
• Be hands-on on the ground solving problems, managing details, and making things happen.
• Learn how to managebudgets, timelines, vendors, and compliance.
• Prepare reports and dashboardsfor campaign performance.

What Were Looking For

Mindset & Attitude

• Highly creative, energetic, and proactive.
• Strongexecution mindset you enjoy getting things done.
• Curious and eager tolearn how marketing drives business outcomes.
• Comfortable working on-ground and handling multiple tasks.
• Interest in bothcreative marketing and performance metrics.

Skills & Experience

• 35 years of experience inBTL, events, activations, experiential or regional marketing.
• Understanding (or strong interest) inmarketing funnels and performance tracking.
• Good communication skills and ability to coordinate with multiple stakeholders.
• Working knowledge ofExcel and PowerPoint.

Education & Language

Master's Degree (Marketing preferred).

Strong command ofEnglish (written and spoken).

Knowledge of regional / local language is a plus, not mandatory.

You'll createreal, visible consumer experiences, not just slides.

Youll learn how toconnect creativity with business results(CPL, acquisition cost, conversions).

High exposure toregional marketing, on-ground execution, and performance thinking.