Rtm Manager

Drools Pet Food; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Drools Pet Food in Bengaluru, India is seeking an RTM Manager to design, implement, and optimize route-to-market models for offline channels, aiming to maximize product availability, distribution efficiency, and cost optimization. You will shape distributor networks, map territories, and drive coverage expansion while ensuring SLA compliance.

The role also emphasizes standardizing sales processes and enabling the sales team with digital tools, leveraging market data and geospatial insights to

Qualifications

• Experience designing route-to-market models for offline channels.
• Ability to map territories and identify partner networks using market data.
• Proven track record in distributor ROI assessment, working capital and SLA adherence.

Responsibilities

• Design RTM strategy for offline channel.
• Expand distributor network and territory coverage.
• Lead distributor/stockist onboarding and ROI checks.
• Standardize sales processes and enable sales teams with digital tools.

Skills

RTM design

Distributor management

Sales process improvement

SFA

Excel

Geospatial insights

Tools

DMS

Excel

Job description

Role Purpose

The RTM Manager is responsible for designing, implementing, and optimizing the companys route-to-market models to ensure maximum product availability, distribution efficiency, cost optimization, and offline channel growth.

Key Responsibilities

A. RTM Strategy & Design

• Develop and refine the Route-to-Market strategy for offline channel.
• Design distribution models: direct distribution, indirect distribution, hub-and-spoke, super stockist models, etc.
• Identify territory using market data and geospatial insights.
• Lead distributor network expansion.

B. Distribution & Coverage Expansion

• Drive territory coverage,
• Outlet universe mapping.

C. Distributor Management

• Generate leads to appoint distributors/stockists.
• Check new distributor ROI, working capital, manpower, and infrastructure.
• Ensure compliance with sales & logistics service levels.

D. Sales Capability & Process Improvement

• Standardize sales processes: call productivity, salesforce automation (SFA), order capture & liasoning with sales team.
• Implement digital tools (DMS & Excel).