RTM Business Analyst

Thoucentric; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A consulting firm in India is seeking an experienced RTM Business Analyst who possesses strong expertise in distributor operations and sales processes. The ideal candidate will have at least 3 years of experience in the Sales & Distribution domain. Responsibilities include leading DMS/SFA system implementations, analyzing sales data to derive insights, and troubleshooting performance issues. Strong analytical and communication skills are essential for the role, along with hands-on experience with DMS platforms. A strong academic background is preferred.

Qualifications

• Minimum 3 years of experience in Sales & Distribution / RTM domain.
• Strong functional expertise in Primary & Secondary Sales processes.
• Hands-on exposure to DMS platforms and distributor operations.
• Strong analytical skills and ability to interpret data meaningfully.

Responsibilities

• Lead and support implementation of DMS/SFA systems.
• Analyze primary & secondary sales data to derive actionable insights.
• Identify trends, patterns, and performance issues in distributor operations.
• Work closely with business and tech teams to troubleshoot application issues.

Skills

Distributor operations

Primary & Secondary sales processes

Analytical skills

Excellent communication

Stakeholder management

Education

Strong academic record from reputed institutions

Tools

DMS platforms (e.g., Botree, Newspage)

SFA/Field Force systems

SAP sales & distribution modules

Job description

About Us:
At Thoucentric, we offer end-to-end consulting solutions designed to address the most pressing business challenges across industries. Leveraging deep domain expertise, cutting-edge technology, and a results-driven approach, we help organizations streamline operations, enhance decision-making, and accelerate growth. We are headquartered in Bangalore with presence across multiple locations in India, US, UK, Singapore & Australia globally.

Job Description

Role Overview

We are looking for an experienced RTM Business Analyst with strong expertise in distributor operations, primary & secondary sales processes, and Route-to-Market systems. The ideal candidate should have hands‑on experience in DMS/SFA implementations, distributor operations, and driving insights through sales data.

Roles & Responsibilities

RTM Domain Expertise

• Deep understanding of Route-to-Market processes across Primary & Secondary Sales.
• Strong knowledge of distributor operations, including:
• Distributor Management Systems (DMS)
• Field Force Automation / Sales Force Automation (SFA)
• Beat management, order capturing via HHT
• Experience working with FMCG/Consumer Goods distribution ecosystems.

Implementation & Project Delivery

• Lead and support implementation of DMS/SFA systems, including hierarchy setup, configuration, and rollout.
• Manage end‑to‑end project lifecycle: requirement gathering → design → testing → deployment → hypercare.
• Work with cross‑functional teams, vendors, and distributor partners for successful implementation.

Analytics & Dashboarding

• Analyze primary & secondary sales data across platforms to derive actionable insights.
• Identify trends, patterns, and performance issues in distributor operations.
• Support creation of dashboards, KPIs, and performance tracking mechanisms.

Issue Resolution & Continuous Improvement

• Identify repeated trends in support tickets and define proactive action plans.
• Evaluate data flow and interface architecture for enhancements and optimal design.
• Work closely with business and tech teams to troubleshoot application/performance issues.

Additional Responsibilities

• Ability to think independently and drive initiatives across multi‑functional teams.
• Exposure to systems such as Retailer Apps, HHT, DMS, SAP, and online sales channels (advantage).
• Contribute to RTM analytics and support digital transformation in sales & distribution.

Requirements

Required Qualifications

• Minimum 3 years of experience in Sales & Distribution / RTM domain.
• Strong functional expertise in Primary & Secondary Sales processes.
• Hands‑on exposure to DMS platforms (e.g., Botree, Newspage, etc.).
• Experience with SFA/Field Force systems and distributor operations.
• Strong analytical skills and ability to interpret data meaningfully.
• Excellent communication and stakeholder management skills.
• Ability to work on complex functional and technical problem solving.

Educational Background

• Strong academic record from reputed engineering or management institutions.

Preferred Skills

• Experience working in FMCG/CPG domain.
• Exposure to SAP sales & distribution modules.
• Knowledge of RTM analytics and digital channels.
• Experience coordinating with vendors and multi‑stakeholder teams.