RSM Hyderabad

Tynor Orthotics Private Limited; Hyderabad; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

Tynor Orthotics Pvt. Ltd. is seeking a seasoned Regional Sales Manager to drive sales across the assigned region from Hyderabad.

You will lead a 10+ member sales team, manage dealers and channel partners, and push hospital and institutional business while launching new products. Ideal candidates have 12–20 years in medical devices/healthcare with strong GTM, market research, and stakeholder management skills. MBA preferred; Bachelor's in science or pharma.

Qualifications

• Graduation in B.Sc./B.Pharma/D.Pharma; MBA preferred.
• Total 12–20 years of experience, with 50%+ in Medical Devices/Healthcare.
• Experience in Business Planning, GTM and channel sales.
• Hands-on with SOP creation and structured documentation.
• Proficient in Excel and sales IT tools; strong analytics.
• Excellent communication and stakeholder management.

Responsibilities

• Drive primary, secondary, and tertiary sales targets for the region.
• Lead hospital, institutional, and tender business in the region.
• Appoint/manage Super Dealers and Sub-Dealers for penetration.
• Expand orthopedic chemist network and dealer engagement.
• Mentor a team of 10+ sales professionals and ensure productivity.
• Develop market opportunities and expansion areas.
• Plan, forecast, and review performance with data reporting.
• Coordinate with doctors, hospitals, and retail influencers.
• Ensure reporting accuracy through SFA systems.
• Implement GTM plans and regional sales strategies.

Skills

Sales leadership

Channel management

Strategic planning

Market research

SOP documentation

Excel / Sales tools

Go-to-market strategy

Communication

Stakeholder management

Team mentoring

Education

B.Sc./B.Pharma/D.Pharma

MBA (Preferred)

Tools

Excel

Sales IT Tools

Job description

Job Description – Regional Sales Manager (RSM)

Company: Tynor Orthotics Pvt. Ltd.

Department: Domestic Trade

About Tynor

Tynor Orthotics Pvt. Ltd. is one of India's leading manufacturers of orthopaedic appliances and rehabilitation aids, committed to improving quality of life through innovative healthcare solutions. We are looking for an experienced and result-oriented Regional Sales Manager to drive business growth and strengthen our market presence in the assigned region.

Key Responsibilities

• Drive primary, secondary, and tertiary sales targets for the assigned region.
• Achieve revenue and profitability objectives through effective business planning and execution.
• Optimize secondary-to-primary sales ratio with channel partners.
• Lead new product launches and category expansion initiatives.
• Drive hospital business, institutional sales, and tender business in the region.
• Appoint and manage Super Dealers and Sub-Dealers to strengthen market penetration.
• Expand and strengthen the orthopedic-focused chemist network.
• Ensure effective dealer engagement and channel profitability.
• Lead, mentor, and manage a team of 10+ sales professionals.
• Ensure complete manpower deployment and team productivity across the region.
• Monitor field productivity and improve sales team efficiency.
• Drive capability development and training initiatives to build a high-performance culture.
• Identify and develop new market opportunities and expansion areas.
• Build relationships with doctors, physiotherapists, hospitals, and retail influencers.
• Conduct market research and competitor analysis to identify growth opportunities.
• Ensure accurate reporting and data submission through SFA systems.
• Drive business planning, forecasting, and periodic performance reviews.
• Ensure adherence to company policies, SOPs, and reporting mechanisms.

Strategic Responsibilities

• Design and implement regional sales strategies aligned with organizational goals.
• Develop and execute Go-To-Market (GTM) plans for sustainable growth.
• Drive consistent revenue growth through effective planning and execution.
• Foster a culture of accountability, ownership, and customer-centricity.

Eligibility Criteria

Educational Qualification

• Graduation: B.Sc. / B.Pharma / D.Pharma
• MBA (Preferred)

Experience

• 12–20 years of total experience.
• Minimum 50% experience in one or more of the following industries:
• Medical Devices
• Consumer Healthcare
• OTC
• Pharmaceutical Industry
• Must have handled an annual business turnover of ₹5 Crore or above.
• Business Planning & Go-To-Market Strategy
• Sales Operations (Primary, Secondary & Retail Execution)
• Market Research & Competitor Analysis
• Basic Excel and Sales IT Tools
• SOP Creation and Structured Documentation
• Strong strategic thinking and execution ability.
• High level of integrity and accountability.
• Excellent communication and stakeholder management skills.
• Action-oriented and growth-driven mindset.
• Strong problem-solving and decision-making capability.
• Ability to adapt to dynamic market conditions.

Key Performance Indicators (KPIs)

• Achievement of primary, secondary, and tertiary sales targets.
• Regional revenue growth and market share enhancement.
• Dealer network expansion and productivity.
• Team productivity and manpower retention.
• Hospital and institutional business growth.
• New product launch performance.
• Sales forecasting accuracy and reporting compliance.