Retention Specialist

Driffle; Haryana; On-site; INR 400,000 - 750,000; Full time

Job summary

Driffle is seeking aRetention Marketing Executive to drive customer engagement across email, push, and in-app channels using MoEngage. You will build and optimize journeys, segment audiences, and launch lifecycle campaigns to boost retention and repeat purchases.

The role is execution-focused, requiring hands-on marketing automation experience and collaboration with Product, CRM, and Analytics teams to scale impact.

Qualifications

• 1–3 years in CRM or retention marketing in ecommerce or gaming.
• Hands-on MoEngage experience for Push, Email and In-App campaigns.
• Strong lifecycle marketing, segmentation, and event-based targeting.
• Proficient in GA4, Excel, dashboards; basic HTML for emails.

Responsibilities

• Build, execute and optimize customer journeys on retention platforms.
• Create and schedule campaigns across Push Notifications, Email, In-App.
• Implement lifecycle campaigns (Welcome Series, Abandoned Cart, Browse Abandonment, Purchase Confirmation, Win-back, Re-engagement, Price Drop, Back-in-Stock).
• Create audience segments based on user behavior and attributes.
• Monitor campaign performance and optimize CTR, Open Rate, Conversion Rate and Revenue.
• Conduct A/B testing on creatives, messaging, timing, and segments.
• Coordinate with design/content teams for timely execution.
• Ensure campaigns are QA-tested before launch.
• Maintain campaign calendars and ensure timely execution.
• Generate weekly/monthly performance reports with actionable insights.
• Work with Product, CRM, Analytics teams to improve retention.

Skills

MoEngage expertise

CRM/retention marketing

Lifecycle marketing

Audience segmentation

GA4

Excel & dashboards

Email HTML editing

A/B testing

QA & attention to detail

Tools

MoEngage

GA4

Excel

Email HTML editing

Job description

About the Company:

Driffle is a global digital goods marketplace specializing in digital gaming products, including games, gift cards, DLCs and more across 140+ countries. We are a team of gamers with the aim of making gaming accessible and affordable to everyone. Operating across multiple jurisdictions, Driffle facilitates high-volume cross-border transactions and works with global payment service providers to deliver seamless digital commerce experiences.

About the Role:

We are looking for a Retention Marketing Executive to execute customer engagement campaigns across email, push notifications, in-app messages using MoEngage. You will be responsible for building customer journeys, launching lifecycle campaigns, segmenting audiences, and optimizing campaigns to improve retention, engagement, and repeat purchases. This role is execution-focused and ideal for someone who is hands-on with marketing automation platforms.

Key Responsibilities:

• Build, execute and optimize customer journeys on the retention platforms .
• Create and schedule campaigns across Push Notifications, Email, In-App.
• Implement lifecycle campaigns including: Welcome Series, Abandoned Cart, Browse Abandonment, Purchase Confirmation, Win-back Campaigns, Re-engagement Journeys, Price Drop & Back-in-Stock Notifications
• Create audience segments based on user behavior and attributes.
• Monitor campaign performance and optimize CTR, Open Rate, Conversion Rate and Revenue.
• Conduct A/B testing on creatives, messaging, timing, and user segments.
• Coordinate with the design and content teams to ensure timely campaign execution.
• Ensure campaigns are QA-tested before launch.
• Maintain campaign calendars and ensure timely execution.
• Generate weekly and monthly performance reports with actionable insights.
• Work closely with Product, CRM, and Analytics teams to improve customer retention.

Required Skills:

• 1–3 years of experience in CRM or retention marketing, preferably within ecommerce or gaming platforms.
• Hands-on experience with MoEngage executing Push, Email, and In-App campaigns
• Strong understanding of customer lifecycle marketing, automation, audience segmentation, and event-based targeting
• Proficiency in GA4, Excel, and dashboards, complemented by basic HTML skills for email editing
• Familiarity with A/B testing methodologies, customer journey mapping, and personalization
• Excellent attention to detail with a strong focus on rigorous campaign QA

If you are ready to drive engagement and optimize the customer journey at scale, we would love to hear from you.