Retention Marketing Team Lead

IIDE Education Private Limited; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Collaborative work environment

Exposure to end-to-end marketing campaigns

Work with a fast-growing digital education brand

Job summary

A leading digital education brand is seeking a Retention Marketing Team Lead who will spearhead retention marketing initiatives and drive multi-channel strategies focused on nurturing leads for paid course conversions. The ideal candidate should have over 4 years of experience in retention marketing and be proficient in marketing automation tools and data management. Join a fast-paced environment to collaborate on high-growth marketing campaigns and create compelling content for various channels.

Qualifications

• 4+ years of experience in retention/lifecycle/crm marketing role.
• 4+ years of experience with marketing automation tools.
• Proficient in Google Sheets and Excel, using pivots and VLOOKUP.

Responsibilities

• Build and run lifecycle journeys across multiple channels.
• Lead, mentor, and manage a team of retention marketing professionals.
• Monitor and analyze the performance of email campaigns.

Skills

Marketing automation tools experience

Google Sheets and Excel proficiency

Strong analytical skills

Excellent communication skills

Tools

MoEngage

LeadSquared

WebEngage

Job description

Working Days: Monday to Saturday (alternate Saturdays working)

Work Mode: in-offline

About the Role:

As the Retention Marketing Team Lead, you will play a pivotal role in retention marketing initiatives. This role involves developing and executing multi-channel strategies, managing marketing automation tools, and leading a team to ensure the success of campaigns. You will work with cross-functional teams to ensure the success of campaigns.

What You’ll Do:

• Build and run lifecycle journeys across Email, SMS, RCS, WhatsApp using MoEngage or LeadSquared
• Activate and nurture leads for paid course conversions (core focus)
• Drive free event and masterclass registrations and completions
• Ensure seamless journeys across
• Manage CRM journeys and funnel visibility
• Identify and fix funnel drop-offs across stages
• Own segmentation & cohort analysis to improve targeting and outcomes
• Design and run structured A/B tests across journeys and campaigns
• Bring in calendar intelligence & revenue optimization
• Reduce spam, increase impact, grow CRM-attributed revenue
• Craft compelling content for cold emails, follow-up emails, and drip campaign workflows
• Team Leadership & Performance Tracking:
  • Lead, mentor, and manage a team of retention marketing professionals
  • Monitor and analyze the performance of email campaigns, with a focus on improving open and click-through rates
  • Report on campaign outcomes, offering insights and recommendations for enhancement
  • Utilize analytical skills to optimize campaigns and identify growth opportunities
• Technical Proficiency & Data Management:
  • Minimum of 4 years of experience with marketing automation tools such as MoEngage, WebEngage, LeadSquared, Engagely, etc.
  • Proficient in Google Sheets and Excel, including the use of pivots, VLOOKUP, SUMIFS, and other relevant formulas
  • Ensure accurate data management and reporting for all campaigns
• Additional Duties:
  • Perform any other reasonable duties as requested by management, aligned with the broad scope of the position

Who You Are:

• Minimum of 4 years of experience in a retention/lifecycle/crm marketing role
• Minimum of 4 years of experience with marketing automation tools such as MoEngage, WebEngage, LeadSquared, Engagely, etc.
• Proficient in Google Sheets and Excel, including the use of pivots, VLOOKUP, SUMIFS, and other relevant formulas
• Excellent communication skills, both written and verbal
• Strong analytical skills with a data-driven approach to decision-making

Should Have:

• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities

Nice to Have:

• If you are a proactive and strategic thinker with a passion for retention marketing and team leadership

Why Join IIDE:

• Work with one of India’s fastest-growing digital education brands
• Gain exposure to end-to-end marketing campaigns
• Collaborative and high-growth work environment