Retention Marketing Executive

Nap Chief; Navi Mumbai; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Work directly with founders

Influence business growth

High-impact retention campaigns

Job summary

A leading D2C company in Navi Mumbai is seeking a Retention Marketing Associate to enhance customer engagement and increase repeat purchases. The candidate will analyze customer behavior and execute retention campaigns using Email, SMS, and CRM channels. The ideal applicant has 2–3 years of experience in retention marketing or digital marketing and strong analytical skills. This role offers an opportunity to work closely with founders and make a significant impact on the business.

Qualifications

• 2–3 years of experience in retention marketing, CRM, or digital marketing.
• D2C or e-commerce experience is a strong plus.
• Strong analytical skills with exposure to cohort analysis.

Responsibilities

• Conduct cohort analysis to understand customer behavior and retention trends.
• Plan and execute retention campaigns across various channels.
• Optimize campaigns to improve ROI and customer lifetime value.

Skills

Retention marketing

CRM

Digital marketing

Cohort analysis

Customer data analysis

Communication skills

Tools

CRM tools

Marketing automation platforms

Job description

Role Overview:

We are looking for a Retention Marketing Associate to drive customer engagement and repeat purchases through data‑driven strategies. This role involves analyzing customer behavior, executing multi‑channel retention campaigns, and working closely with founders to scale retention growth.

Key Responsibilities:

• Conduct cohort analysis to understand customer behavior, retention trends, and drop‑offs
• Segment customers based on lifecycle stage, purchase patterns, and engagement
• Plan and execute retention campaigns across Email, SMS, Push Notifications, and CRM channels
• Implement loyalty programs, referral campaigns, and personalized offers to drive repeat purchases
• Monitor and optimize key metrics such as repeat purchase rate, churn rate, and CLV
• Plan and execute digital engagement and activation campaigns to improve retention
• Collaborate with founders, marketing, creative, and product teams for campaign alignment
• Track campaign performance and generate reports on retention metrics and insights
• Continuously optimize campaigns to improve ROI and customer lifetime value

Skills & Qualifications:

• 2–3 years of experience in retention marketing, CRM, or digital marketing
• D2C or e‑commerce experience is a strong plus
• Strong analytical skills with exposure to cohort analysis and customer data
• Experience with CRM tools and marketing automation platforms
• Data‑driven mindset with strong communication and execution skills

What’s in It for You:

• Work directly with founders and influence business growth
• Own and drive high‑impact retention campaigns
• Gain hands‑on experience in D2C growth and lifecycle marketing
• Be part of a fast‑growing, creative team